02
smth
about me
and my
experience
02
smth
about me
and my
experience
02
smth
about me
and my
experience
02
smth
about me
and my
experience
02
smth
about me
and my
experience
about me
in 60 seconds
about me
in 60 seconds
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oct 2021 - oct 2025
alfa-bank
design lead
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers.
Lead product stream “Platform Services” including products:
– Profile and Security: protecting user accounts and data – Personal Information: easy management of personal details – Company card: tool for editing company details – Users and Roles: adding employees and managing their roles in the online banking system – Signing Rules: creating and configuring rules and procedures for document signing – Powers of Attorney: issuance and revocation of powers of attorney – Administrative panel: specialized interface for customer service managers
Lead product stream “Authorization” including products:
– AlfaID: quick sign-in, authorization – AlfaAPI: facilitates data exchange with external systems – AlfaPay: simplifies electronic payments – DevPortal: resources for developers integrating Alfa Bank's API
Responsibilities
– Managed a cross-functional team of 9 and ensured design consistency and quality – Aligned cross-functional teams across design, marketing and development – Defined UX strategy and roadmap for both product streams, ensuring alignment with business goals – Hiring: conducting interviews and whiteboarding sessions – Collaborated closely with product and tech leads to align release scope, UX quality and delivery timelines
Achievements
– Redesigned and launched a new authorization area and biometric login for B2B services – Applied a hypothesis-driven approach using UX metrics and A/B testing to improve the experience – Integrated UX audits in production, reducing issue resolution time by 19% and improving defect prevention – Drove UX alignment with business goals through close work with product, tech, and marketing
alfa-bank
product designer
Projects
– "Users and Roles": complete redesign of UI and UX – "Profile and Security": improved UX and UI – "Signing Rules": complete redesign – "Power of Attorney" and "Machine-readable Powers of Attorney": Products designed and launched from scratch
Responsibilities
– Conducted user research to understand audience needs and pain points – Created Figma wireframes and prototypes to visualize product concepts – Identified key UX issues and collaborated with stakeholders to define optimal solutions – Generated and validated new product ideas based on data and user feedback
Achievements
– Achieved an average annual VOC score of 4.83 across four core B2B products – Increased VOC from 4.3 to 4.79 for “Users and Roles” after a full UX redesign – Delivered a 22.4% MAU growth (2023–2024) through UX improvements and feature releases – Redesigned four key B2B services: “Users and Roles,” “Signing Rules,” “Profile,” and “Power of Attorney” – Contributed to a product recognized with Markswebb’s “Best UX” award in 2021 – Received the “Unique Solution in the Market – Best UX” award from Markswebb in 2022 –Designed and launched two new products from scratch: “Power of Attorney” and “Machine-readable POA”
oct 2021 - oct 2025
alfa-bank
design lead
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers.
Lead product stream “Platform Services” including products:
– Profile and Security: protecting user accounts and data – Personal Information: easy management of personal details – Company card: tool for editing company details – Users and Roles: adding employees and managing their roles in the online banking system – Signing Rules: creating and configuring rules and procedures for document signing – Powers of Attorney: issuance and revocation of powers of attorney – Administrative panel: specialized interface for customer service managers
Lead product stream “Authorization” including products:
– AlfaID: quick sign-in, authorization – AlfaAPI: facilitates data exchange with external systems – AlfaPay: simplifies electronic payments – DevPortal: resources for developers integrating Alfa Bank's API
Responsibilities
– Managed a cross-functional team of 9 and ensured design consistency and quality – Aligned cross-functional teams across design, marketing and development – Defined UX strategy and roadmap for both product streams, ensuring alignment with business goals – Hiring: conducting interviews and whiteboarding sessions – Collaborated closely with product and tech leads to align release scope, UX quality and delivery timelines
Achievements
– Redesigned and launched a new authorization area and biometric login for B2B services – Applied a hypothesis-driven approach using UX metrics and A/B testing to improve the experience – Integrated UX audits in production, reducing issue resolution time by 19% and improving defect prevention – Drove UX alignment with business goals through close work with product, tech, and marketing
alfa-bank
product designer
Projects
– "Users and Roles": complete redesign of UI and UX – "Profile and Security": improved UX and UI – "Signing Rules": complete redesign – "Power of Attorney" and "Machine-readable Powers of Attorney": Products designed and launched from scratch
Responsibilities
– Conducted user research to understand audience needs and pain points – Created Figma wireframes and prototypes to visualize product concepts – Identified key UX issues and collaborated with stakeholders to define optimal solutions – Generated and validated new product ideas based on data and user feedback
Achievements
– Achieved an average annual VOC score of 4.83 across four core B2B products – Increased VOC from 4.3 to 4.79 for “Users and Roles” after a full UX redesign – Delivered a 22.4% MAU growth (2023–2024) through UX improvements and feature releases – Redesigned four key B2B services: “Users and Roles,” “Signing Rules,” “Profile,” and “Power of Attorney” – Contributed to a product recognized with Markswebb’s “Best UX” award in 2021 – Received the “Unique Solution in the Market – Best UX” award from Markswebb in 2022 –Designed and launched two new products from scratch: “Power of Attorney” and “Machine-readable POA”
oct 2021 - oct 2025
alfa-bank
design lead
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers.
Lead product stream “Platform Services” including products:
– Profile and Security: protecting user accounts and data – Personal Information: easy management of personal details – Company card: tool for editing company details – Users and Roles: adding employees and managing their roles in the online banking system – Signing Rules: creating and configuring rules and procedures for document signing – Powers of Attorney: issuance and revocation of powers of attorney – Administrative panel: specialized interface for customer service managers
Lead product stream “Authorization” including products:
– AlfaID: quick sign-in, authorization – AlfaAPI: facilitates data exchange with external systems – AlfaPay: simplifies electronic payments – DevPortal: resources for developers integrating Alfa Bank's API
Responsibilities
– Managed a cross-functional team of 9 and ensured design consistency and quality – Aligned cross-functional teams across design, marketing and development – Defined UX strategy and roadmap for both product streams, ensuring alignment with business goals – Hiring: conducting interviews and whiteboarding sessions – Collaborated closely with product and tech leads to align release scope, UX quality and delivery timelines
Achievements
– Redesigned and launched a new authorization area and biometric login for B2B services – Applied a hypothesis-driven approach using UX metrics and A/B testing to improve the experience – Integrated UX audits in production, reducing issue resolution time by 19% and improving defect prevention – Drove UX alignment with business goals through close work with product, tech, and marketing
alfa-bank
product designer
Projects
– "Users and Roles": complete redesign of UI and UX – "Profile and Security": improved UX and UI – "Signing Rules": complete redesign – "Power of Attorney" and "Machine-readable Powers of Attorney": Products designed and launched from scratch
Responsibilities
– Conducted user research to understand audience needs and pain points – Created Figma wireframes and prototypes to visualize product concepts – Identified key UX issues and collaborated with stakeholders to define optimal solutions – Generated and validated new product ideas based on data and user feedback
Achievements
– Achieved an average annual VOC score of 4.83 across four core B2B products – Increased VOC from 4.3 to 4.79 for “Users and Roles” after a full UX redesign – Delivered a 22.4% MAU growth (2023–2024) through UX improvements and feature releases – Redesigned four key B2B services: “Users and Roles,” “Signing Rules,” “Profile,” and “Power of Attorney” – Contributed to a product recognized with Markswebb’s “Best UX” award in 2021 – Received the “Unique Solution in the Market – Best UX” award from Markswebb in 2022 –Designed and launched two new products from scratch: “Power of Attorney” and “Machine-readable POA”
oct 2021 - oct 2025
alfa-bank
design lead
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers.
Lead product stream “Platform Services” including products:
– Profile and Security: protecting user accounts and data – Personal Information: easy management of personal details – Company card: tool for editing company details – Users and Roles: adding employees and managing their roles in the online banking system – Signing Rules: creating and configuring rules and procedures for document signing – Powers of Attorney: issuance and revocation of powers of attorney – Administrative panel: specialized interface for customer service managers
Lead product stream “Authorization” including products:
– AlfaID: quick sign-in, authorization – AlfaAPI: facilitates data exchange with external systems – AlfaPay: simplifies electronic payments – DevPortal: resources for developers integrating Alfa Bank's API
Responsibilities
– Managed a cross-functional team of 9 and ensured design consistency and quality – Aligned cross-functional teams across design, marketing and development – Defined UX strategy and roadmap for both product streams, ensuring alignment with business goals – Hiring: conducting interviews and whiteboarding sessions – Collaborated closely with product and tech leads to align release scope, UX quality and delivery timelines
Achievements
– Redesigned and launched a new authorization area and biometric login for B2B services – Applied a hypothesis-driven approach using UX metrics and A/B testing to improve the experience – Integrated UX audits in production, reducing issue resolution time by 19% and improving defect prevention – Drove UX alignment with business goals through close work with product, tech, and marketing
alfa-bank
product designer
Projects
– "Users and Roles": complete redesign of UI and UX – "Profile and Security": improved UX and UI – "Signing Rules": complete redesign – "Power of Attorney" and "Machine-readable Powers of Attorney": Products designed and launched from scratch
Responsibilities
– Conducted user research to understand audience needs and pain points – Created Figma wireframes and prototypes to visualize product concepts – Identified key UX issues and collaborated with stakeholders to define optimal solutions – Generated and validated new product ideas based on data and user feedback
Achievements
– Achieved an average annual VOC score of 4.83 across four core B2B products – Increased VOC from 4.3 to 4.79 for “Users and Roles” after a full UX redesign – Delivered a 22.4% MAU growth (2023–2024) through UX improvements and feature releases – Redesigned four key B2B services: “Users and Roles,” “Signing Rules,” “Profile,” and “Power of Attorney” – Contributed to a product recognized with Markswebb’s “Best UX” award in 2021 – Received the “Unique Solution in the Market – Best UX” award from Markswebb in 2022 –Designed and launched two new products from scratch: “Power of Attorney” and “Machine-readable POA”
oct 2021 - oct 2025
alfa-bank
design lead
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers.
Lead product stream “Platform Services” including products:
– Profile and Security: protecting user accounts and data – Personal Information: easy management of personal details – Company card: tool for editing company details – Users and Roles: adding employees and managing their roles in the online banking system – Signing Rules: creating and configuring rules and procedures for document signing – Powers of Attorney: issuance and revocation of powers of attorney – Administrative panel: specialized interface for customer service managers
Lead product stream “Authorization” including products:
– AlfaID: quick sign-in, authorization – AlfaAPI: facilitates data exchange with external systems – AlfaPay: simplifies electronic payments – DevPortal: resources for developers integrating Alfa Bank's API
Responsibilities
– Managed a cross-functional team of 9 and ensured design consistency and quality – Aligned cross-functional teams across design, marketing and development – Defined UX strategy and roadmap for both product streams, ensuring alignment with business goals – Hiring: conducting interviews and whiteboarding sessions – Collaborated closely with product and tech leads to align release scope, UX quality and delivery timelines
Achievements
– Redesigned and launched a new authorization area and biometric login for B2B services – Applied a hypothesis-driven approach using UX metrics and A/B testing to improve the experience – Integrated UX audits in production, reducing issue resolution time by 19% and improving defect prevention – Drove UX alignment with business goals through close work with product, tech, and marketing
alfa-bank
product designer
Projects
– "Users and Roles": complete redesign of UI and UX – "Profile and Security": improved UX and UI – "Signing Rules": complete redesign – "Power of Attorney" and "Machine-readable Powers of Attorney": Products designed and launched from scratch
Responsibilities
– Conducted user research to understand audience needs and pain points – Created Figma wireframes and prototypes to visualize product concepts – Identified key UX issues and collaborated with stakeholders to define optimal solutions – Generated and validated new product ideas based on data and user feedback
Achievements
– Achieved an average annual VOC score of 4.83 across four core B2B products – Increased VOC from 4.3 to 4.79 for “Users and Roles” after a full UX redesign – Delivered a 22.4% MAU growth (2023–2024) through UX improvements and feature releases – Redesigned four key B2B services: “Users and Roles,” “Signing Rules,” “Profile,” and “Power of Attorney” – Contributed to a product recognized with Markswebb’s “Best UX” award in 2021 – Received the “Unique Solution in the Market – Best UX” award from Markswebb in 2022 –Designed and launched two new products from scratch: “Power of Attorney” and “Machine-readable POA”
Jun 2019 - Aug 2021
zum punkt
ui/ux designer
Since 2005, Zum Punkt has specialized in internet marketing for major brands
Products
E-commerce platforms, landing pages, corporate and educational websites, information portals, blogs, and personal portfolios
Responsibilities
– Created Figma wireframes and prototypes to visualize design concepts – Designed websites and landing pages in Tilda, Webflow, and Framer for e-commerce and healthcare – Led client negotiations and project communication – Conducted UX and competitor research to inform structure and content strategy – Mentored junior designers and ensured design quality across deliverables
Achievements
– Collaborated with a team of 3 designers, ensuring consistency and quality across projects – Launched 2 products within tight budgets and deadlines, maintaining high design standards – Optimized design workflows, increasing team productivity and cutting delivery time by 20% – Created briefing and communication guides that accelerated project kick-offs by 20% – Delivered 3 WebGL-based projects under strict time and budget constraints – Authored a presentation guide focused on storytelling, structure, and motion principles to improve design quality and efficiency
Jun 2019 - Aug 2021
zum punkt
ui/ux designer
Since 2005, Zum Punkt has specialized in internet marketing for major brands
Products
E-commerce platforms, landing pages, corporate and educational websites, information portals, blogs, and personal portfolios
Responsibilities
– Created Figma wireframes and prototypes to visualize design concepts – Designed websites and landing pages in Tilda, Webflow, and Framer for e-commerce and healthcare – Led client negotiations and project communication – Conducted UX and competitor research to inform structure and content strategy – Mentored junior designers and ensured design quality across deliverables
Achievements
– Collaborated with a team of 3 designers, ensuring consistency and quality across projects – Launched 2 products within tight budgets and deadlines, maintaining high design standards – Optimized design workflows, increasing team productivity and cutting delivery time by 20% – Created briefing and communication guides that accelerated project kick-offs by 20% – Delivered 3 WebGL-based projects under strict time and budget constraints – Authored a presentation guide focused on storytelling, structure, and motion principles to improve design quality and efficiency
Jun 2019 - Aug 2021
zum punkt
ui/ux designer
Since 2005, Zum Punkt has specialized in internet marketing for major brands
Products
E-commerce platforms, landing pages, corporate and educational websites, information portals, blogs, and personal portfolios
Responsibilities
– Created Figma wireframes and prototypes to visualize design concepts – Designed websites and landing pages in Tilda, Webflow, and Framer for e-commerce and healthcare – Led client negotiations and project communication – Conducted UX and competitor research to inform structure and content strategy – Mentored junior designers and ensured design quality across deliverables
Achievements
– Collaborated with a team of 3 designers, ensuring consistency and quality across projects – Launched 2 products within tight budgets and deadlines, maintaining high design standards – Optimized design workflows, increasing team productivity and cutting delivery time by 20% – Created briefing and communication guides that accelerated project kick-offs by 20% – Delivered 3 WebGL-based projects under strict time and budget constraints – Authored a presentation guide focused on storytelling, structure, and motion principles to improve design quality and efficiency
Jun 2019 - Aug 2021
zum punkt
ui/ux designer
Since 2005, Zum Punkt has specialized in internet marketing for major brands
Products
E-commerce platforms, landing pages, corporate and educational websites, information portals, blogs, and personal portfolios
Responsibilities
– Created Figma wireframes and prototypes to visualize design concepts – Designed websites and landing pages in Tilda, Webflow, and Framer for e-commerce and healthcare – Led client negotiations and project communication – Conducted UX and competitor research to inform structure and content strategy – Mentored junior designers and ensured design quality across deliverables
Achievements
– Collaborated with a team of 3 designers, ensuring consistency and quality across projects – Launched 2 products within tight budgets and deadlines, maintaining high design standards – Optimized design workflows, increasing team productivity and cutting delivery time by 20% – Created briefing and communication guides that accelerated project kick-offs by 20% – Delivered 3 WebGL-based projects under strict time and budget constraints – Authored a presentation guide focused on storytelling, structure, and motion principles to improve design quality and efficiency
Jun 2019 - Aug 2021
zum punkt
ui/ux designer
Since 2005, Zum Punkt has specialized in internet marketing for major brands
Products
E-commerce platforms, landing pages, corporate and educational websites, information portals, blogs, and personal portfolios
Responsibilities
– Created Figma wireframes and prototypes to visualize design concepts – Designed websites and landing pages in Tilda, Webflow, and Framer for e-commerce and healthcare – Led client negotiations and project communication – Conducted UX and competitor research to inform structure and content strategy – Mentored junior designers and ensured design quality across deliverables
Achievements
– Collaborated with a team of 3 designers, ensuring consistency and quality across projects – Launched 2 products within tight budgets and deadlines, maintaining high design standards – Optimized design workflows, increasing team productivity and cutting delivery time by 20% – Created briefing and communication guides that accelerated project kick-offs by 20% – Delivered 3 WebGL-based projects under strict time and budget constraints – Authored a presentation guide focused on storytelling, structure, and motion principles to improve design quality and efficiency
Jun 2017 - May 2019
flexites
ui/ux designer
Products
E-commerce, corporate and portfolio websites
Responsibilities
– Prototyping interfaces and interactions (Sketch, Figma, Principle) – Organization and execution of A/B testing and qualitative research. – Organizing detailed briefings with clients to thoroughly understand their vision and requirements. – Creative Workshops: Participating in brainstorming sessions and creative workshops. – Design Documentation: Maintaining documentation on design standards and guidelines. – Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns. – Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
– Built a design workflow aligned with developer needs, reducing rework by ~20% – Launched 30+ websites for small businesses, improving structure and overall usability – Migrated the team to Sketch, reducing tool and server costs by 30% and accelerating delivery by 45% – Created scalable UI kits based on brand guidelines for new client onboarding – Designed responsive interfaces for both mobile and desktop use cases – Launched 3 landing pages with A/B testing, increasing button conversion from 12% to 23%
Jun 2017 - May 2019
flexites
ui/ux designer
Products
E-commerce, corporate and portfolio websites
Responsibilities
– Prototyping interfaces and interactions (Sketch, Figma, Principle) – Organization and execution of A/B testing and qualitative research. – Organizing detailed briefings with clients to thoroughly understand their vision and requirements. – Creative Workshops: Participating in brainstorming sessions and creative workshops. – Design Documentation: Maintaining documentation on design standards and guidelines. – Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns. – Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
– Built a design workflow aligned with developer needs, reducing rework by ~20% – Launched 30+ websites for small businesses, improving structure and overall usability – Migrated the team to Sketch, reducing tool and server costs by 30% and accelerating delivery by 45% – Created scalable UI kits based on brand guidelines for new client onboarding – Designed responsive interfaces for both mobile and desktop use cases – Launched 3 landing pages with A/B testing, increasing button conversion from 12% to 23%
Jun 2017 - May 2019
flexites
ui/ux designer
Products
E-commerce, corporate and portfolio websites
Responsibilities
– Prototyping interfaces and interactions (Sketch, Figma, Principle) – Organization and execution of A/B testing and qualitative research. – Organizing detailed briefings with clients to thoroughly understand their vision and requirements. – Creative Workshops: Participating in brainstorming sessions and creative workshops. – Design Documentation: Maintaining documentation on design standards and guidelines. – Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns. – Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
– Built a design workflow aligned with developer needs, reducing rework by ~20% – Launched 30+ websites for small businesses, improving structure and overall usability – Migrated the team to Sketch, reducing tool and server costs by 30% and accelerating delivery by 45% – Created scalable UI kits based on brand guidelines for new client onboarding – Designed responsive interfaces for both mobile and desktop use cases – Launched 3 landing pages with A/B testing, increasing button conversion from 12% to 23%
Jun 2017 - May 2019
flexites
ui/ux designer
Products
E-commerce, corporate and portfolio websites
Responsibilities
– Prototyping interfaces and interactions (Sketch, Figma, Principle) – Organization and execution of A/B testing and qualitative research. – Organizing detailed briefings with clients to thoroughly understand their vision and requirements. – Creative Workshops: Participating in brainstorming sessions and creative workshops. – Design Documentation: Maintaining documentation on design standards and guidelines. – Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns. – Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
– Built a design workflow aligned with developer needs, reducing rework by ~20% – Launched 30+ websites for small businesses, improving structure and overall usability – Migrated the team to Sketch, reducing tool and server costs by 30% and accelerating delivery by 45% – Created scalable UI kits based on brand guidelines for new client onboarding – Designed responsive interfaces for both mobile and desktop use cases – Launched 3 landing pages with A/B testing, increasing button conversion from 12% to 23%
Jun 2017 - May 2019
flexites
ui/ux designer
Products
E-commerce, corporate and portfolio websites
Responsibilities
– Prototyping interfaces and interactions (Sketch, Figma, Principle) – Organization and execution of A/B testing and qualitative research. – Organizing detailed briefings with clients to thoroughly understand their vision and requirements. – Creative Workshops: Participating in brainstorming sessions and creative workshops. – Design Documentation: Maintaining documentation on design standards and guidelines. – Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns. – Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
– Built a design workflow aligned with developer needs, reducing rework by ~20% – Launched 30+ websites for small businesses, improving structure and overall usability – Migrated the team to Sketch, reducing tool and server costs by 30% and accelerating delivery by 45% – Created scalable UI kits based on brand guidelines for new client onboarding – Designed responsive interfaces for both mobile and desktop use cases – Launched 3 landing pages with A/B testing, increasing button conversion from 12% to 23%
skills
UX Research
Usability Testing
A/B Testing
JTBD
Information Architecture
Interaction Design
Prototyping Wireframing
UX Metrics | Data Analysis
Figma
Framer
ProtoPie
Jira | Confluence
Miro
HTML & CSS
education
These certificates mark just a few steps in my ongoing journey to become a better designer
These certificates mark just a few steps in my ongoing journey to become a better designer
education
These certificates mark just a few steps in my ongoing journey to become a better designer
These certificates mark just a few steps in my ongoing journey to become a better designer
education
These certificates mark just a few steps in my ongoing journey to become a better designer
These certificates mark just a few steps in my ongoing journey to become a better designer
education
These certificates mark just a few steps in my ongoing journey to become a better designer
These certificates mark just a few steps in my ongoing journey to become a better designer
education
These certificates mark just a few steps in my ongoing journey to become a better designer
These certificates mark just a few steps in my ongoing journey to become a better designer
Completed a practical course on creative thinking. Learned SCAMPER, TRIZ, and other techniques to solve problems, generate ideas, and work in teams
Learned the principles of gamification, motivation, and game design. Practiced creating gamified systems, evaluating risks, and applying the approach in business contexts.
Learned the foundations of the UX process: user empathy, problem definition, and idea generation. Practiced creating personas, user journeys, user stories, and using ideation techniques like Crazy 8s and How Might We.
Learned to analyze and discuss design objectively, interpreting form, meaning, and context. Gained skills in defining success criteria beyond personal taste and using visual design vocabulary in critique.
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