02
smth
about me
and my
experience
02
smth
about me
and my
experience
02
smth
about me
and my
experience
02
smth
about me
and my
experience
02
smth
about me
and my
experience
Experienced Product Designer with 7+ years of expertise in creating user-centered digital solutions that drive business success. Skilled in product strategy, user research, prototyping, and team leadership. Proven ability to optimize design processes, enhance user satisfaction, and deliver award-winning projects. Passionate about transforming insights into innovative and impactful design solutions
Experienced Product Designer with 7+ years of expertise in creating user-centered digital solutions that drive business success. Skilled in product strategy, user research, prototyping, and team leadership. Proven ability to optimize design processes, enhance user satisfaction, and deliver award-winning projects. Passionate about transforming insights into innovative and impactful design solutions
Experienced Product Designer with 7+ years of expertise in creating user-centered digital solutions that drive business success. Skilled in product strategy, user research, prototyping, and team leadership. Proven ability to optimize design processes, enhance user satisfaction, and deliver award-winning projects. Passionate about transforming insights into innovative and impactful design solutions
Oct 2021 - present
Alfa-Bank
Design Lead
b2b
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers. I led two main streams: "Authorization" and "Platform Services":
Lead product stream “Platform Services” including products:
- Profile and Security: Secures user accounts and data – Personal Information: Easy management of personal details - Company card: Tool for editing company details – Users & roles and signing routes: assigning roles and improving the digital signature process – Signing Rules: Creating and configuring rules and procedures for document signing - Powers of Attorney: Issuance and revocation of powers of attorney – Administrative panel: a specialized interface for customer service managers
Lead product stream “Authorization” including products:
- AlfaID: Quick sign-in, authorization - AlfaAPI: Facilitates data exchange with external systems - AlfaPay: Simplifies electronic payments - DevPortal: Resources for developers integrating Alfa Bank's API
Responsibilities
– Hired, managed and inspired a team of 8 product designers – Defining the overall stream development strategy and its products in particular – Mentored designers, helping them grow and solve complex tasks – Hiring: Conducting interviews and whiteboarding sessions – Coordinated collaboration between stakeholders and departments of design, marketing, and development to ensure unified communication strategies - Maintained and improved design coherence and quality through structured reviews and design guidelines
Achievements
- Implemented Figma standards: ensured consistency, reduced project time - Developed grading and assessment system: enhanced collaboration and design quality – Awarded "Unique Solution in the Market. Best User Experience" by Markswebb Business Internet Banking Rank 2022.
Alfa-Bank
product designer
b2b
Projects
– "Users and Roles": complete redesign of UI and UX – "Profile and Security": improved UX and UI – "Signing Rules": complete redesign – "Power of Attorney" and "Machine-readable Powers of Attorney": Products created from scratch – "Machine-readable Powers of Attorney": Products created from scratch
Responsibilities
– Researched users to better understand their needs and preferences – Created Figma layouts and prototypes to visualize design concepts – Identified key user challenges to tailor product solutions effectively – Came up with product ideas based on user insights and data
Achievements
– Successfully developed and launched 2 products from scratch – Boosted MAU by 22.4% over the 2023-2024 period – Redesigned two products for improved user experience – Improved VOC for “Users and Roles” from 4.3 to 4.86 out of 5 – Achieved an average VOC score of 4.83 out of 5 across my products – Awarded 1st place in access management by Markswebb Business Internet Banking Rank 2021
Oct 2021 - present
Alfa-Bank
Design Lead
b2b
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers. I led two main streams: "Authorization" and "Platform Services":
Lead product stream “Platform Services” including products:
- Profile and Security: Secures user accounts and data – Personal Information: Easy management of personal details - Company card: Tool for editing company details – Users & roles and signing routes: assigning roles and improving the digital signature process – Signing Rules: Creating and configuring rules and procedures for document signing - Powers of Attorney: Issuance and revocation of powers of attorney – Administrative panel: a specialized interface for customer service managers
Lead product stream “Authorization” including products:
- AlfaID: Quick sign-in, authorization - AlfaAPI: Facilitates data exchange with external systems - AlfaPay: Simplifies electronic payments - DevPortal: Resources for developers integrating Alfa Bank's API
Responsibilities
– Hired, managed and inspired a team of 8 product designers – Defining the overall stream development strategy and its products in particular – Mentored designers, helping them grow and solve complex tasks – Hiring: Conducting interviews and whiteboarding sessions – Coordinated collaboration between stakeholders and departments of design, marketing, and development to ensure unified communication strategies - Maintained and improved design coherence and quality through structured reviews and design guidelines
Achievements
- Implemented Figma standards: ensured consistency, reduced project time - Developed grading and assessment system: enhanced collaboration and design quality – Awarded "Unique Solution in the Market. Best User Experience" by Markswebb Business Internet Banking Rank 2022.
Alfa-Bank
product designer
b2b
Projects
– "Users and Roles": complete redesign of UI and UX – "Profile and Security": improved UX and UI – "Signing Rules": complete redesign – "Power of Attorney" and "Machine-readable Powers of Attorney": Products created from scratch – "Machine-readable Powers of Attorney": Products created from scratch
Responsibilities
– Researched users to better understand their needs and preferences – Created Figma layouts and prototypes to visualize design concepts – Identified key user challenges to tailor product solutions effectively – Came up with product ideas based on user insights and data
Achievements
– Successfully developed and launched 2 products from scratch – Boosted MAU by 22.4% over the 2023-2024 period – Redesigned two products for improved user experience – Improved VOC for “Users and Roles” from 4.3 to 4.86 out of 5 – Achieved an average VOC score of 4.83 out of 5 across my products – Awarded 1st place in access management by Markswebb Business Internet Banking Rank 2021
Oct 2021 - present
Alfa-Bank
Design Lead
b2b
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers. I led two main streams: "Authorization" and "Platform Services":
Lead product stream “Platform Services” including products:
- Profile and Security: Secures user accounts and data – Personal Information: Easy management of personal details - Company card: Tool for editing company details – Users & roles and signing routes: assigning roles and improving the digital signature process – Signing Rules: Creating and configuring rules and procedures for document signing - Powers of Attorney: Issuance and revocation of powers of attorney – Administrative panel: a specialized interface for customer service managers
Lead product stream “Authorization” including products:
- AlfaID: Quick sign-in, authorization - AlfaAPI: Facilitates data exchange with external systems - AlfaPay: Simplifies electronic payments - DevPortal: Resources for developers integrating Alfa Bank's API
Responsibilities
– Hired, managed and inspired a team of 8 product designers – Defining the overall stream development strategy and its products in particular – Mentored designers, helping them grow and solve complex tasks – Hiring: Conducting interviews and whiteboarding sessions – Coordinated collaboration between stakeholders and departments of design, marketing, and development to ensure unified communication strategies - Maintained and improved design coherence and quality through structured reviews and design guidelines
Achievements
- Implemented Figma standards: ensured consistency, reduced project time - Developed grading and assessment system: enhanced collaboration and design quality – Awarded "Unique Solution in the Market. Best User Experience" by Markswebb Business Internet Banking Rank 2022.
Alfa-Bank
product designer
b2b
Projects
– "Users and Roles": complete redesign of UI and UX – "Profile and Security": improved UX and UI – "Signing Rules": complete redesign – "Power of Attorney" and "Machine-readable Powers of Attorney": Products created from scratch – "Machine-readable Powers of Attorney": Products created from scratch
Responsibilities
– Researched users to better understand their needs and preferences – Created Figma layouts and prototypes to visualize design concepts – Identified key user challenges to tailor product solutions effectively – Came up with product ideas based on user insights and data
Achievements
– Successfully developed and launched 2 products from scratch – Boosted MAU by 22.4% over the 2023-2024 period – Redesigned two products for improved user experience – Improved VOC for “Users and Roles” from 4.3 to 4.86 out of 5 – Achieved an average VOC score of 4.83 out of 5 across my products – Awarded 1st place in access management by Markswebb Business Internet Banking Rank 2021
Oct 2021 - present
Alfa-Bank
Design Lead
b2b
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers. I led two main streams: "Authorization" and "Platform Services":
Lead product stream “Platform Services” including products:
- Profile and Security: Secures user accounts and data – Personal Information: Easy management of personal details - Company card: Tool for editing company details – Users & roles and signing routes: assigning roles and improving the digital signature process – Signing Rules: Creating and configuring rules and procedures for document signing - Powers of Attorney: Issuance and revocation of powers of attorney – Administrative panel: a specialized interface for customer service managers
Lead product stream “Authorization” including products:
- AlfaID: Quick sign-in, authorization - AlfaAPI: Facilitates data exchange with external systems - AlfaPay: Simplifies electronic payments - DevPortal: Resources for developers integrating Alfa Bank's API
Responsibilities
– Hired, managed and inspired a team of 8 product designers – Defining the overall stream development strategy and its products in particular – Mentored designers, helping them grow and solve complex tasks – Hiring: Conducting interviews and whiteboarding sessions – Coordinated collaboration between stakeholders and departments of design, marketing, and development to ensure unified communication strategies - Maintained and improved design coherence and quality through structured reviews and design guidelines
Achievements
- Implemented Figma standards: ensured consistency, reduced project time - Developed grading and assessment system: enhanced collaboration and design quality – Awarded "Unique Solution in the Market. Best User Experience" by Markswebb Business Internet Banking Rank 2022.
Alfa-Bank
product designer
b2b
Projects
– "Users and Roles": complete redesign of UI and UX – "Profile and Security": improved UX and UI – "Signing Rules": complete redesign – "Power of Attorney" and "Machine-readable Powers of Attorney": Products created from scratch – "Machine-readable Powers of Attorney": Products created from scratch
Responsibilities
– Researched users to better understand their needs and preferences – Created Figma layouts and prototypes to visualize design concepts – Identified key user challenges to tailor product solutions effectively – Came up with product ideas based on user insights and data
Achievements
– Successfully developed and launched 2 products from scratch – Boosted MAU by 22.4% over the 2023-2024 period – Redesigned two products for improved user experience – Improved VOC for “Users and Roles” from 4.3 to 4.86 out of 5 – Achieved an average VOC score of 4.83 out of 5 across my products – Awarded 1st place in access management by Markswebb Business Internet Banking Rank 2021
Oct 2021 - present
Alfa-Bank
Design Lead
b2b
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers. I led two main streams: "Authorization" and "Platform Services":
Lead product stream “Platform Services” including products:
- Profile and Security: Secures user accounts and data – Personal Information: Easy management of personal details - Company card: Tool for editing company details – Users & roles and signing routes: assigning roles and improving the digital signature process – Signing Rules: Creating and configuring rules and procedures for document signing - Powers of Attorney: Issuance and revocation of powers of attorney – Administrative panel: a specialized interface for customer service managers
Lead product stream “Authorization” including products:
- AlfaID: Quick sign-in, authorization - AlfaAPI: Facilitates data exchange with external systems - AlfaPay: Simplifies electronic payments - DevPortal: Resources for developers integrating Alfa Bank's API
Responsibilities
– Hired, managed and inspired a team of 8 product designers – Defining the overall stream development strategy and its products in particular – Mentored designers, helping them grow and solve complex tasks – Hiring: Conducting interviews and whiteboarding sessions – Coordinated collaboration between stakeholders and departments of design, marketing, and development to ensure unified communication strategies - Maintained and improved design coherence and quality through structured reviews and design guidelines
Achievements
- Implemented Figma standards: ensured consistency, reduced project time - Developed grading and assessment system: enhanced collaboration and design quality – Awarded "Unique Solution in the Market. Best User Experience" by Markswebb Business Internet Banking Rank 2022.
Alfa-Bank
product designer
b2b
Projects
– "Users and Roles": complete redesign of UI and UX – "Profile and Security": improved UX and UI – "Signing Rules": complete redesign – "Power of Attorney" and "Machine-readable Powers of Attorney": Products created from scratch – "Machine-readable Powers of Attorney": Products created from scratch
Responsibilities
– Researched users to better understand their needs and preferences – Created Figma layouts and prototypes to visualize design concepts – Identified key user challenges to tailor product solutions effectively – Came up with product ideas based on user insights and data
Achievements
– Successfully developed and launched 2 products from scratch – Boosted MAU by 22.4% over the 2023-2024 period – Redesigned two products for improved user experience – Improved VOC for “Users and Roles” from 4.3 to 4.86 out of 5 – Achieved an average VOC score of 4.83 out of 5 across my products – Awarded 1st place in access management by Markswebb Business Internet Banking Rank 2021
Jun 2019 - Aug 2021
zum punkt
ui/ux designer
agency
Since 2005, the Zum Punkt agency has specialised in internet marketing for major brands
Products
Products: E-commerce, landing pages, corporate websites, information portals, blogs, educational websites, portfolio and personal websites
Responsibilities
– Created Figma layouts and prototypes to visualize design concepts – Creating and designing websites on Tilda, Webflow, Framer platforms – Led client negotiations – Performed competitor/customer research – Mentoring junior designers, presenting work results to the management
Achievements
– Developed client communication and briefing guides, systematizing and accelerating project kick-offs by 20% – Optimizing design processes to enhance team productivity and the quality of products delivered – Enhanced the quality of work presentations to clients – Implemented a website using WebGL technologies – Launched 3 products on a tight budget without compromising quality or deadlines
Jun 2019 - Aug 2021
zum punkt
ui/ux designer
agency
Since 2005, the Zum Punkt agency has specialised in internet marketing for major brands
Products
Products: E-commerce, landing pages, corporate websites, information portals, blogs, educational websites, portfolio and personal websites
Responsibilities
– Created Figma layouts and prototypes to visualize design concepts – Creating and designing websites on Tilda, Webflow, Framer platforms – Led client negotiations – Performed competitor/customer research – Mentoring junior designers, presenting work results to the management
Achievements
– Developed client communication and briefing guides, systematizing and accelerating project kick-offs by 20% – Optimizing design processes to enhance team productivity and the quality of products delivered – Enhanced the quality of work presentations to clients – Implemented a website using WebGL technologies – Launched 3 products on a tight budget without compromising quality or deadlines
Jun 2019 - Aug 2021
zum punkt
ui/ux designer
agency
Since 2005, the Zum Punkt agency has specialised in internet marketing for major brands
Products
Products: E-commerce, landing pages, corporate websites, information portals, blogs, educational websites, portfolio and personal websites
Responsibilities
– Created Figma layouts and prototypes to visualize design concepts – Creating and designing websites on Tilda, Webflow, Framer platforms – Led client negotiations – Performed competitor/customer research – Mentoring junior designers, presenting work results to the management
Achievements
– Developed client communication and briefing guides, systematizing and accelerating project kick-offs by 20% – Optimizing design processes to enhance team productivity and the quality of products delivered – Enhanced the quality of work presentations to clients – Implemented a website using WebGL technologies – Launched 3 products on a tight budget without compromising quality or deadlines
Jun 2019 - Aug 2021
zum punkt
ui/ux designer
agency
Since 2005, the Zum Punkt agency has specialised in internet marketing for major brands
Products
Products: E-commerce, landing pages, corporate websites, information portals, blogs, educational websites, portfolio and personal websites
Responsibilities
– Created Figma layouts and prototypes to visualize design concepts – Creating and designing websites on Tilda, Webflow, Framer platforms – Led client negotiations – Performed competitor/customer research – Mentoring junior designers, presenting work results to the management
Achievements
– Developed client communication and briefing guides, systematizing and accelerating project kick-offs by 20% – Optimizing design processes to enhance team productivity and the quality of products delivered – Enhanced the quality of work presentations to clients – Implemented a website using WebGL technologies – Launched 3 products on a tight budget without compromising quality or deadlines
Jun 2019 - Aug 2021
zum punkt
ui/ux designer
agency
Since 2005, the Zum Punkt agency has specialised in internet marketing for major brands
Products
Products: E-commerce, landing pages, corporate websites, information portals, blogs, educational websites, portfolio and personal websites
Responsibilities
– Created Figma layouts and prototypes to visualize design concepts – Creating and designing websites on Tilda, Webflow, Framer platforms – Led client negotiations – Performed competitor/customer research – Mentoring junior designers, presenting work results to the management
Achievements
– Developed client communication and briefing guides, systematizing and accelerating project kick-offs by 20% – Optimizing design processes to enhance team productivity and the quality of products delivered – Enhanced the quality of work presentations to clients – Implemented a website using WebGL technologies – Launched 3 products on a tight budget without compromising quality or deadlines
Jun 2017 - May 2019
flexites
ui/ux designer
agency
Products
Products: E-commerce, Landing Pages, Corporate Websites, Information Portals, Blogs, Educational Websites, Portfolio and Personal Websites
Responsibilities
– Prototyping interfaces and interactions (Sketch, Figma, Principle) – Organization and execution of A/B testing and qualitative research – Organizing detailed briefings with clients to thoroughly understand their vision and requirements – Creative Workshops: Participating in brainstorming sessions and creative workshops – Design Documentation: Maintaining documentation on design standards and guidelines – Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns – Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
– Developed client communication and briefing guides, systematizing and accelerating project kick-offs by 20% – Optimizing design processes to enhance team productivity and the quality of products delivered – Enhanced the quality of work presentations to clients – Implemented a website using WebGL technologies – Launched 3 products on a tight budget without compromising quality or deadlines
Jun 2017 - May 2019
flexites
ui/ux designer
agency
Products
Products: E-commerce, Landing Pages, Corporate Websites, Information Portals, Blogs, Educational Websites, Portfolio and Personal Websites
Responsibilities
– Prototyping interfaces and interactions (Sketch, Figma, Principle) – Organization and execution of A/B testing and qualitative research – Organizing detailed briefings with clients to thoroughly understand their vision and requirements – Creative Workshops: Participating in brainstorming sessions and creative workshops – Design Documentation: Maintaining documentation on design standards and guidelines – Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns – Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
– Developed client communication and briefing guides, systematizing and accelerating project kick-offs by 20% – Optimizing design processes to enhance team productivity and the quality of products delivered – Enhanced the quality of work presentations to clients – Implemented a website using WebGL technologies – Launched 3 products on a tight budget without compromising quality or deadlines
Jun 2017 - May 2019
flexites
ui/ux designer
agency
Products
Products: E-commerce, Landing Pages, Corporate Websites, Information Portals, Blogs, Educational Websites, Portfolio and Personal Websites
Responsibilities
– Prototyping interfaces and interactions (Sketch, Figma, Principle) – Organization and execution of A/B testing and qualitative research – Organizing detailed briefings with clients to thoroughly understand their vision and requirements – Creative Workshops: Participating in brainstorming sessions and creative workshops – Design Documentation: Maintaining documentation on design standards and guidelines – Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns – Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
– Developed client communication and briefing guides, systematizing and accelerating project kick-offs by 20% – Optimizing design processes to enhance team productivity and the quality of products delivered – Enhanced the quality of work presentations to clients – Implemented a website using WebGL technologies – Launched 3 products on a tight budget without compromising quality or deadlines
Jun 2017 - May 2019
flexites
ui/ux designer
agency
Products
Products: E-commerce, Landing Pages, Corporate Websites, Information Portals, Blogs, Educational Websites, Portfolio and Personal Websites
Responsibilities
– Prototyping interfaces and interactions (Sketch, Figma, Principle) – Organization and execution of A/B testing and qualitative research – Organizing detailed briefings with clients to thoroughly understand their vision and requirements – Creative Workshops: Participating in brainstorming sessions and creative workshops – Design Documentation: Maintaining documentation on design standards and guidelines – Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns – Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
– Developed client communication and briefing guides, systematizing and accelerating project kick-offs by 20% – Optimizing design processes to enhance team productivity and the quality of products delivered – Enhanced the quality of work presentations to clients – Implemented a website using WebGL technologies – Launched 3 products on a tight budget without compromising quality or deadlines
Jun 2017 - May 2019
flexites
ui/ux designer
agency
Products
Products: E-commerce, Landing Pages, Corporate Websites, Information Portals, Blogs, Educational Websites, Portfolio and Personal Websites
Responsibilities
– Prototyping interfaces and interactions (Sketch, Figma, Principle) – Organization and execution of A/B testing and qualitative research – Organizing detailed briefings with clients to thoroughly understand their vision and requirements – Creative Workshops: Participating in brainstorming sessions and creative workshops – Design Documentation: Maintaining documentation on design standards and guidelines – Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns – Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
– Developed client communication and briefing guides, systematizing and accelerating project kick-offs by 20% – Optimizing design processes to enhance team productivity and the quality of products delivered – Enhanced the quality of work presentations to clients – Implemented a website using WebGL technologies – Launched 3 products on a tight budget without compromising quality or deadlines
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