about

project

Bestwatch is an online retailer focused on premium watches from renowned global brands. The store offers a wide selection of high-end timepieces for discerning customers.

The Bestwatch site was not launched, and instead, hypothetical metrics were developed to guide performance evaluation after the redesign. These metrics would have included:

my role

As a designer, I conducted a UX audit for a website redesign. The analysis identified key issues in the current website that could potentially impact sales. I presented the findings to the owner, highlighted the shortcomings, and proposed solutions, including a new design focused on improving user experience and increasing conversions

metrics

– Increase in purchase conversion rate – Reduction in bounce rate – Increase in average session duration – Growth in average order value – Decrease in time spent searching for products – Increase in mobile user engagement

Problems

– Users struggled to find the products they needed, leading to longer search times – The mobile UX didn’t meet modern standards, reducing mobile sales – Important brands and products were not easily accessible to users – A large portion of visitors left without engaging with the site – The search tool was unclear and inefficient – The interface lacked intuitiveness, and the filters were difficult to use, making navigation challenging

Tasks

– Identify key reasons for low conversion and optimize the user journey through user research and best UX practices – Improve the clarity of the company’s value proposition to enhance user understanding and engagement – Enhance website functionality by adding features that meet user needs to drive conversions

Actions

– Conducted UX audit to identify pain points and optimize the user journey – Redesigned key pages to improve navigation and simplify the purchasing process – Updated product pages with additional details, reviews, and recommendations to increase engagement – Refined content to clearly communicate the company’s value proposition – Tested and implemented features tailored to user needs to enhance conversion rates

about

project

Bestwatch is an online retailer focused on premium watches from renowned global brands. The store offers a wide selection of high-end timepieces for discerning customers.

The Bestwatch site was not launched, and instead, hypothetical metrics were developed to guide performance evaluation after the redesign. These metrics would have included:

my role

As a designer, I conducted a UX audit for a website redesign. The analysis identified key issues in the current website that could potentially impact sales. I presented the findings to the owner, highlighted the shortcomings, and proposed solutions, including a new design focused on improving user experience and increasing conversions

metrics

– Increase in purchase conversion rate – Reduction in bounce rate – Increase in average session duration – Growth in average order value – Decrease in time spent searching for products – Increase in mobile user engagement

Problems

– Users struggled to find the products they needed, leading to longer search times – The mobile UX didn’t meet modern standards, reducing mobile sales – Important brands and products were not easily accessible to users – A large portion of visitors left without engaging with the site – The search tool was unclear and inefficient – The interface lacked intuitiveness, and the filters were difficult to use, making navigation challenging

Tasks

– Identify key reasons for low conversion and optimize the user journey through user research and best UX practices – Improve the clarity of the company’s value proposition to enhance user understanding and engagement – Enhance website functionality by adding features that meet user needs to drive conversions

Actions

– Conducted UX audit to identify pain points and optimize the user journey – Redesigned key pages to improve navigation and simplify the purchasing process – Updated product pages with additional details, reviews, and recommendations to increase engagement – Refined content to clearly communicate the company’s value proposition – Tested and implemented features tailored to user needs to enhance conversion rates

about

project

Bestwatch is an online retailer focused on premium watches from renowned global brands. The store offers a wide selection of high-end timepieces for discerning customers.

The Bestwatch site was not launched, and instead, hypothetical metrics were developed to guide performance evaluation after the redesign. These metrics would have included:

my role

As a designer, I conducted a UX audit for a website redesign. The analysis identified key issues in the current website that could potentially impact sales. I presented the findings to the owner, highlighted the shortcomings, and proposed solutions, including a new design focused on improving user experience and increasing conversions

metrics

– Increase in purchase conversion rate – Reduction in bounce rate – Increase in average session duration – Growth in average order value – Decrease in time spent searching for products – Increase in mobile user engagement

Problems

– Users struggled to find the products they needed, leading to longer search times – The mobile UX didn’t meet modern standards, reducing mobile sales – Important brands and products were not easily accessible to users – A large portion of visitors left without engaging with the site – The search tool was unclear and inefficient – The interface lacked intuitiveness, and the filters were difficult to use, making navigation challenging

Tasks

– Identify key reasons for low conversion and optimize the user journey through user research and best UX practices – Improve the clarity of the company’s value proposition to enhance user understanding and engagement – Enhance website functionality by adding features that meet user needs to drive conversions

Actions

– Conducted UX audit to identify pain points and optimize the user journey – Redesigned key pages to improve navigation and simplify the purchasing process – Updated product pages with additional details, reviews, and recommendations to increase engagement – Refined content to clearly communicate the company’s value proposition – Tested and implemented features tailored to user needs to enhance conversion rates

about

project

Bestwatch is an online retailer focused on premium watches from renowned global brands. The store offers a wide selection of high-end timepieces for discerning customers.

The Bestwatch site was not launched, and instead, hypothetical metrics were developed to guide performance evaluation after the redesign. These metrics would have included:

my role

As a designer, I conducted a UX audit for a website redesign. The analysis identified key issues in the current website that could potentially impact sales. I presented the findings to the owner, highlighted the shortcomings, and proposed solutions, including a new design focused on improving user experience and increasing conversions

metrics

– Increase in purchase conversion rate – Reduction in bounce rate – Increase in average session duration – Growth in average order value – Decrease in time spent searching for products – Increase in mobile user engagement

Problems

– Users struggled to find the products they needed, leading to longer search times – The mobile UX didn’t meet modern standards, reducing mobile sales – Important brands and products were not easily accessible to users – A large portion of visitors left without engaging with the site – The search tool was unclear and inefficient – The interface lacked intuitiveness, and the filters were difficult to use, making navigation challenging

Tasks

– Identify key reasons for low conversion and optimize the user journey through user research and best UX practices – Improve the clarity of the company’s value proposition to enhance user understanding and engagement – Enhance website functionality by adding features that meet user needs to drive conversions

Actions

– Conducted UX audit to identify pain points and optimize the user journey – Redesigned key pages to improve navigation and simplify the purchasing process – Updated product pages with additional details, reviews, and recommendations to increase engagement – Refined content to clearly communicate the company’s value proposition – Tested and implemented features tailored to user needs to enhance conversion rates

about

project

Bestwatch is an online retailer focused on premium watches from renowned global brands. The store offers a wide selection of high-end timepieces for discerning customers.

The Bestwatch site was not launched, and instead, hypothetical metrics were developed to guide performance evaluation after the redesign. These metrics would have included:

my role

As a designer, I conducted a UX audit for a website redesign. The analysis identified key issues in the current website that could potentially impact sales. I presented the findings to the owner, highlighted the shortcomings, and proposed solutions, including a new design focused on improving user experience and increasing conversions

metrics

– Increase in purchase conversion rate – Reduction in bounce rate – Increase in average session duration – Growth in average order value – Decrease in time spent searching for products – Increase in mobile user engagement

Problems

– Users struggled to find the products they needed, leading to longer search times – The mobile UX didn’t meet modern standards, reducing mobile sales – Important brands and products were not easily accessible to users – A large portion of visitors left without engaging with the site – The search tool was unclear and inefficient – The interface lacked intuitiveness, and the filters were difficult to use, making navigation challenging

Tasks

– Identify key reasons for low conversion and optimize the user journey through user research and best UX practices – Improve the clarity of the company’s value proposition to enhance user understanding and engagement – Enhance website functionality by adding features that meet user needs to drive conversions

Actions

– Conducted UX audit to identify pain points and optimize the user journey – Redesigned key pages to improve navigation and simplify the purchasing process – Updated product pages with additional details, reviews, and recommendations to increase engagement – Refined content to clearly communicate the company’s value proposition – Tested and implemented features tailored to user needs to enhance conversion rates

about

project

Bestwatch is an online retailer focused on premium watches from renowned global brands. The store offers a wide selection of high-end timepieces for discerning customers.

The Bestwatch site was not launched, and instead, hypothetical metrics were developed to guide performance evaluation after the redesign. These metrics would have included:

my role

As a designer, I conducted a UX audit for a website redesign. The analysis identified key issues in the current website that could potentially impact sales. I presented the findings to the owner, highlighted the shortcomings, and proposed solutions, including a new design focused on improving user experience and increasing conversions

metrics

– Increase in purchase conversion rate – Reduction in bounce rate – Increase in average session duration – Growth in average order value – Decrease in time spent searching for products – Increase in mobile user engagement

Problems

– Users struggled to find the products they needed, leading to longer search times – The mobile UX didn’t meet modern standards, reducing mobile sales – Important brands and products were not easily accessible to users – A large portion of visitors left without engaging with the site – The search tool was unclear and inefficient – The interface lacked intuitiveness, and the filters were difficult to use, making navigation challenging

Tasks

– Identify key reasons for low conversion and optimize the user journey through user research and best UX practices – Improve the clarity of the company’s value proposition to enhance user understanding and engagement – Enhance website functionality by adding features that meet user needs to drive conversions

Actions

– Conducted UX audit to identify pain points and optimize the user journey – Redesigned key pages to improve navigation and simplify the purchasing process – Updated product pages with additional details, reviews, and recommendations to increase engagement – Refined content to clearly communicate the company’s value proposition – Tested and implemented features tailored to user needs to enhance conversion rates

main page

Bestwatch, like any other online store, has lots of attractive promotions and offers. Its main page begins with three prominent banners and a section highlighting the benefits of the store

main page

Bestwatch, like any other online store, has lots of attractive promotions and offers. Its main page begins with three prominent banners and a section highlighting the benefits of the store

main page

Bestwatch, like any other online store, has lots of attractive promotions and offers. Its main page begins with three prominent banners and a section highlighting the benefits of the store

main page

Bestwatch, like any other online store, has lots of attractive promotions and offers. Its main page begins with three prominent banners and a section highlighting the benefits of the store

main page

Bestwatch, like any other online store, has lots of attractive promotions and offers. Its main page begins with three prominent banners and a section highlighting the benefits of the store

main page

Bestwatch, like any other online store, has lots of attractive promotions and offers. Its main page begins with three prominent banners and a section highlighting the benefits of the store

exclusive

Exclusive high-end watches and special watch collections are showcased in a distinct and attention-grabbing section that should not be overlooked. The design is simple yet informative, creating a concise and engaging presentation

exclusive

Exclusive high-end watches and special watch collections are showcased in a distinct and attention-grabbing section that should not be overlooked. The design is simple yet informative, creating a concise and engaging presentation

exclusive

Exclusive high-end watches and special watch collections are showcased in a distinct and attention-grabbing section that should not be overlooked. The design is simple yet informative, creating a concise and engaging presentation

exclusive

Exclusive high-end watches and special watch collections are showcased in a distinct and attention-grabbing section that should not be overlooked. The design is simple yet informative, creating a concise and engaging presentation

exclusive

Exclusive high-end watches and special watch collections are showcased in a distinct and attention-grabbing section that should not be overlooked. The design is simple yet informative, creating a concise and engaging presentation

exclusive

Exclusive high-end watches and special watch collections are showcased in a distinct and attention-grabbing section that should not be overlooked. The design is simple yet informative, creating a concise and engaging presentation

collections

In a minimalistic design, we bring attention to the grid and intricate details, ensuring they take center stage. We use figures of different shapes and colors that appear when hovering over the items to visually differentiate the men's and women's collections.

collections

In a minimalistic design, we bring attention to the grid and intricate details, ensuring they take center stage. We use figures of different shapes and colors that appear when hovering over the items to visually differentiate the men's and women's collections.

collections

In a minimalistic design, we bring attention to the grid and intricate details, ensuring they take center stage. We use figures of different shapes and colors that appear when hovering over the items to visually differentiate the men's and women's collections.

collections

In a minimalistic design, we bring attention to the grid and intricate details, ensuring they take center stage. We use figures of different shapes and colors that appear when hovering over the items to visually differentiate the men's and women's collections.

collections

In a minimalistic design, we bring attention to the grid and intricate details, ensuring they take center stage. We use figures of different shapes and colors that appear when hovering over the items to visually differentiate the men's and women's collections.

collections

In a minimalistic design, we bring attention to the grid and intricate details, ensuring they take center stage. We use figures of different shapes and colors that appear when hovering over the items to visually differentiate the men's and women's collections.

catalog

Optimizing the catalog for a seamless shopping experience and higher conversions

I reorganized the catalog to help buyers easily find the products they need or explore the full selection. Clear categories and intuitive filters were introduced to simplify the shopping process. The product cards are highlighted against a white background, with large images drawing attention to the watches as the main focus. This improves the overall shopping experience and increases the chances of completing a purchase.

catalog

Optimizing the catalog for a seamless shopping experience and higher conversions

I reorganized the catalog to help buyers easily find the products they need or explore the full selection. Clear categories and intuitive filters were introduced to simplify the shopping process. The product cards are highlighted against a white background, with large images drawing attention to the watches as the main focus. This improves the overall shopping experience and increases the chances of completing a purchase.

catalog

Optimizing the catalog for a seamless shopping experience and higher conversions

I reorganized the catalog to help buyers easily find the products they need or explore the full selection. Clear categories and intuitive filters were introduced to simplify the shopping process. The product cards are highlighted against a white background, with large images drawing attention to the watches as the main focus. This improves the overall shopping experience and increases the chances of completing a purchase.

catalog

Optimizing the catalog for a seamless shopping experience and higher conversions

I reorganized the catalog to help buyers easily find the products they need or explore the full selection. Clear categories and intuitive filters were introduced to simplify the shopping process. The product cards are highlighted against a white background, with large images drawing attention to the watches as the main focus. This improves the overall shopping experience and increases the chances of completing a purchase.

catalog

Optimizing the catalog for a seamless shopping experience and higher conversions

I reorganized the catalog to help buyers easily find the products they need or explore the full selection. Clear categories and intuitive filters were introduced to simplify the shopping process. The product cards are highlighted against a white background, with large images drawing attention to the watches as the main focus. This improves the overall shopping experience and increases the chances of completing a purchase.

catalog

Optimizing the catalog for a seamless shopping experience and higher conversions

I reorganized the catalog to help buyers easily find the products they need or explore the full selection. Clear categories and intuitive filters were introduced to simplify the shopping process. The product cards are highlighted against a white background, with large images drawing attention to the watches as the main focus. This improves the overall shopping experience and increases the chances of completing a purchase.

product card

Large, high-resolution photos have become mandatory for e-commerce projects in recent years. They allow users to examine products in detail from different angles and, in some cases, even watch product videos or request a live viewing. When scrolling, the product image on the right side always remains in the user’s view

product card

Large, high-resolution photos have become mandatory for e-commerce projects in recent years. They allow users to examine products in detail from different angles and, in some cases, even watch product videos or request a live viewing. When scrolling, the product image on the right side always remains in the user’s view

product card

Large, high-resolution photos have become mandatory for e-commerce projects in recent years. They allow users to examine products in detail from different angles and, in some cases, even watch product videos or request a live viewing. When scrolling, the product image on the right side always remains in the user’s view

product card

Large, high-resolution photos have become mandatory for e-commerce projects in recent years. They allow users to examine products in detail from different angles and, in some cases, even watch product videos or request a live viewing. When scrolling, the product image on the right side always remains in the user’s view

product card

Large, high-resolution photos have become mandatory for e-commerce projects in recent years. They allow users to examine products in detail from different angles and, in some cases, even watch product videos or request a live viewing. When scrolling, the product image on the right side always remains in the user’s view

product card

Large, high-resolution photos have become mandatory for e-commerce projects in recent years. They allow users to examine products in detail from different angles and, in some cases, even watch product videos or request a live viewing. When scrolling, the product image on the right side always remains in the user’s view

Checkout Process

Shopping cart as a crucial conversion factor required enhancements

The shopping cart is key to turning browsers into buyers. We made it easier to use, helping customers get through checkout faster. This makes buying smoother, which can help sell more products and keep customers coming back

Checkout Process

Shopping cart as a crucial conversion factor required enhancements

The shopping cart is key to turning browsers into buyers. We made it easier to use, helping customers get through checkout faster. This makes buying smoother, which can help sell more products and keep customers coming back

Checkout Process

Shopping cart as a crucial conversion factor required enhancements

The shopping cart is key to turning browsers into buyers. We made it easier to use, helping customers get through checkout faster. This makes buying smoother, which can help sell more products and keep customers coming back

Checkout Process

Shopping cart as a crucial conversion factor required enhancements

The shopping cart is key to turning browsers into buyers. We made it easier to use, helping customers get through checkout faster. This makes buying smoother, which can help sell more products and keep customers coming back

Checkout Process

Shopping cart as a crucial conversion factor required enhancements

The shopping cart is key to turning browsers into buyers. We made it easier to use, helping customers get through checkout faster. This makes buying smoother, which can help sell more products and keep customers coming back

Checkout Process

Shopping cart as a crucial conversion factor required enhancements

The shopping cart is key to turning browsers into buyers. We made it easier to use, helping customers get through checkout faster. This makes buying smoother, which can help sell more products and keep customers coming back

other pages

During the development of the site, all key pages were meticulously designed to ensure ease of use, smooth navigation, and quick access to essential information

other pages

During the development of the site, all key pages were meticulously designed to ensure ease of use, smooth navigation, and quick access to essential information

other pages

During the development of the site, all key pages were meticulously designed to ensure ease of use, smooth navigation, and quick access to essential information

other pages

During the development of the site, all key pages were meticulously designed to ensure ease of use, smooth navigation, and quick access to essential information

other pages

During the development of the site, all key pages were meticulously designed to ensure ease of use, smooth navigation, and quick access to essential information

other pages

During the development of the site, all key pages were meticulously designed to ensure ease of use, smooth navigation, and quick access to essential information