about

project

This project provides bank clients with a tool to create and manage electronic powers of attorney for couriers through internet banking

Created as a completely new solution, this service allows clients to efficiently manage their powers of attorney. It fully replaces paper processes with a fast, secure, and entirely digital approach

VOC (from 3.70 to 4.81 out of 5)

4.81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

my role

I conducted research, defined key requirements, designed and tested interfaces to create a user-friendly and secure product. The project incorporated compliance recommendations to minimize risks for the bank and laid the foundation for further digitalization of processes related to powers of attorney

results

— Reduced document verification time from 5 minutes to 1 minute — Increased the proportion of electronic powers of attorney to 70%, compared to 30% processed in branches — Decreased negative feedback by 30-35% related to the power of attorney process — Increased VOC (Voice Of Customers) among clients using the service by 30% (now 4.81, previously 3.70) — Decreased errors or cases of fraud related to paper-based powers of attorney

Problems

– Lack of electronic power of attorney options for couriers in the internet banking system, leading to frequent errors and significant time losses for clients. – High workload for branch managers due to manual verification of paper powers of attorney, reducing efficiency – Negative customer experience: errors in powers of attorney and their corrections take significant time, negatively affecting the bank’s perception

Tasks

Development of a service for managing electronic powers of attorney within internet banking, enabling clients (CEOs/individual entrepreneurs) to create, modify, and revoke powers of attorney for couriers in order to reduce the load on branch offices

Actions

– Conducted testing of the new functionality on a small group of users (4 respondents) to identify issues and improvements – Developed an intuitive and functional interface based on user feedback, simplifying the handling of powers of attorney and reducing errors – Integrated the system with the bank’s existing solutions, adding automatic courier data verification and electronic signatures, automating processes and improving data accuracy

about

project

This project provides bank clients with a tool to create and manage electronic powers of attorney for couriers through internet banking

Created as a completely new solution, this service allows clients to efficiently manage their powers of attorney. It fully replaces paper processes with a fast, secure, and entirely digital approach

VOC (from 3.70 to 4.81 out of 5)

4.81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

my role

I conducted research, defined key requirements, designed and tested interfaces to create a user-friendly and secure product. The project incorporated compliance recommendations to minimize risks for the bank and laid the foundation for further digitalization of processes related to powers of attorney

results

— Reduced document verification time from 5 minutes to 1 minute — Increased the proportion of electronic powers of attorney to 70%, compared to 30% processed in branches — Decreased negative feedback by 30-35% related to the power of attorney process — Increased VOC (Voice Of Customers) among clients using the service by 30% (now 4.81, previously 3.70) — Decreased errors or cases of fraud related to paper-based powers of attorney

Problems

– Lack of electronic power of attorney options for couriers in the internet banking system, leading to frequent errors and significant time losses for clients. – High workload for branch managers due to manual verification of paper powers of attorney, reducing efficiency – Negative customer experience: errors in powers of attorney and their corrections take significant time, negatively affecting the bank’s perception

Tasks

Development of a service for managing electronic powers of attorney within internet banking, enabling clients (CEOs/individual entrepreneurs) to create, modify, and revoke powers of attorney for couriers in order to reduce the load on branch offices

Actions

– Conducted testing of the new functionality on a small group of users (4 respondents) to identify issues and improvements – Developed an intuitive and functional interface based on user feedback, simplifying the handling of powers of attorney and reducing errors – Integrated the system with the bank’s existing solutions, adding automatic courier data verification and electronic signatures, automating processes and improving data accuracy

about

project

This project provides bank clients with a tool to create and manage electronic powers of attorney for couriers through internet banking

Created as a completely new solution, this service allows clients to efficiently manage their powers of attorney. It fully replaces paper processes with a fast, secure, and entirely digital approach

VOC (from 3.70 to 4.81 out of 5)

4.81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

my role

I conducted research, defined key requirements, designed and tested interfaces to create a user-friendly and secure product. The project incorporated compliance recommendations to minimize risks for the bank and laid the foundation for further digitalization of processes related to powers of attorney

results

— Reduced document verification time from 5 minutes to 1 minute — Increased the proportion of electronic powers of attorney to 70%, compared to 30% processed in branches — Decreased negative feedback by 30-35% related to the power of attorney process — Increased VOC (Voice Of Customers) among clients using the service by 30% (now 4.81, previously 3.70) — Decreased errors or cases of fraud related to paper-based powers of attorney

Problems

– Lack of electronic power of attorney options for couriers in the internet banking system, leading to frequent errors and significant time losses for clients. – High workload for branch managers due to manual verification of paper powers of attorney, reducing efficiency – Negative customer experience: errors in powers of attorney and their corrections take significant time, negatively affecting the bank’s perception

Tasks

Development of a service for managing electronic powers of attorney within internet banking, enabling clients (CEOs/individual entrepreneurs) to create, modify, and revoke powers of attorney for couriers in order to reduce the load on branch offices

Actions

– Conducted testing of the new functionality on a small group of users (4 respondents) to identify issues and improvements – Developed an intuitive and functional interface based on user feedback, simplifying the handling of powers of attorney and reducing errors – Integrated the system with the bank’s existing solutions, adding automatic courier data verification and electronic signatures, automating processes and improving data accuracy

about

project

This project provides bank clients with a tool to create and manage electronic powers of attorney for couriers through internet banking

Created as a completely new solution, this service allows clients to efficiently manage their powers of attorney. It fully replaces paper processes with a fast, secure, and entirely digital approach

VOC (from 3.70 to 4.81 out of 5)

4.81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

my role

I conducted research, defined key requirements, designed and tested interfaces to create a user-friendly and secure product. The project incorporated compliance recommendations to minimize risks for the bank and laid the foundation for further digitalization of processes related to powers of attorney

results

— Reduced document verification time from 5 minutes to 1 minute — Increased the proportion of electronic powers of attorney to 70%, compared to 30% processed in branches — Decreased negative feedback by 30-35% related to the power of attorney process — Increased VOC (Voice Of Customers) among clients using the service by 30% (now 4.81, previously 3.70) — Decreased errors or cases of fraud related to paper-based powers of attorney

Problems

– Lack of electronic power of attorney options for couriers in the internet banking system, leading to frequent errors and significant time losses for clients. – High workload for branch managers due to manual verification of paper powers of attorney, reducing efficiency – Negative customer experience: errors in powers of attorney and their corrections take significant time, negatively affecting the bank’s perception

Tasks

Development of a service for managing electronic powers of attorney within internet banking, enabling clients (CEOs/individual entrepreneurs) to create, modify, and revoke powers of attorney for couriers in order to reduce the load on branch offices

Actions

– Conducted testing of the new functionality on a small group of users (4 respondents) to identify issues and improvements – Developed an intuitive and functional interface based on user feedback, simplifying the handling of powers of attorney and reducing errors – Integrated the system with the bank’s existing solutions, adding automatic courier data verification and electronic signatures, automating processes and improving data accuracy

about

project

This project provides bank clients with a tool to create and manage electronic powers of attorney for couriers through internet banking

Created as a completely new solution, this service allows clients to efficiently manage their powers of attorney. It fully replaces paper processes with a fast, secure, and entirely digital approach

VOC (from 3.70 to 4.81 out of 5)

4.81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

my role

I conducted research, defined key requirements, designed and tested interfaces to create a user-friendly and secure product. The project incorporated compliance recommendations to minimize risks for the bank and laid the foundation for further digitalization of processes related to powers of attorney

results

— Reduced document verification time from 5 minutes to 1 minute — Increased the proportion of electronic powers of attorney to 70%, compared to 30% processed in branches — Decreased negative feedback by 30-35% related to the power of attorney process — Increased VOC (Voice Of Customers) among clients using the service by 30% (now 4.81, previously 3.70) — Decreased errors or cases of fraud related to paper-based powers of attorney

Problems

– Lack of electronic power of attorney options for couriers in the internet banking system, leading to frequent errors and significant time losses for clients. – High workload for branch managers due to manual verification of paper powers of attorney, reducing efficiency – Negative customer experience: errors in powers of attorney and their corrections take significant time, negatively affecting the bank’s perception

Tasks

Development of a service for managing electronic powers of attorney within internet banking, enabling clients (CEOs/individual entrepreneurs) to create, modify, and revoke powers of attorney for couriers in order to reduce the load on branch offices

Actions

– Conducted testing of the new functionality on a small group of users (4 respondents) to identify issues and improvements – Developed an intuitive and functional interface based on user feedback, simplifying the handling of powers of attorney and reducing errors – Integrated the system with the bank’s existing solutions, adding automatic courier data verification and electronic signatures, automating processes and improving data accuracy

about

project

This project provides bank clients with a tool to create and manage electronic powers of attorney for couriers through internet banking

Created as a completely new solution, this service allows clients to efficiently manage their powers of attorney. It fully replaces paper processes with a fast, secure, and entirely digital approach

VOC (from 3.70 to 4.81 out of 5)

4.81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

my role

I conducted research, defined key requirements, designed and tested interfaces to create a user-friendly and secure product. The project incorporated compliance recommendations to minimize risks for the bank and laid the foundation for further digitalization of processes related to powers of attorney

results

— Reduced document verification time from 5 minutes to 1 minute — Increased the proportion of electronic powers of attorney to 70%, compared to 30% processed in branches — Decreased negative feedback by 30-35% related to the power of attorney process — Increased VOC (Voice Of Customers) among clients using the service by 30% (now 4.81, previously 3.70) — Decreased errors or cases of fraud related to paper-based powers of attorney

Problems

– Lack of electronic power of attorney options for couriers in the internet banking system, leading to frequent errors and significant time losses for clients. – High workload for branch managers due to manual verification of paper powers of attorney, reducing efficiency – Negative customer experience: errors in powers of attorney and their corrections take significant time, negatively affecting the bank’s perception

Tasks

Development of a service for managing electronic powers of attorney within internet banking, enabling clients (CEOs/individual entrepreneurs) to create, modify, and revoke powers of attorney for couriers in order to reduce the load on branch offices

Actions

– Conducted testing of the new functionality on a small group of users (4 respondents) to identify issues and improvements – Developed an intuitive and functional interface based on user feedback, simplifying the handling of powers of attorney and reducing errors – Integrated the system with the bank’s existing solutions, adding automatic courier data verification and electronic signatures, automating processes and improving data accuracy

ux research

To ensure the successful development of the power of attorney management system from scratch, my team conducted comprehensive research

This included user testing with 4 respondents who directly used such functionality in branches, interviews to gather feedback, and usability tests Our goal was to identify potential pain points and create an intuitive interface for users to manage, create, and revoke powers of attorney with ease. The insights gained from this research shaped the design and functionality, ensuring the system met both user needs and business requirements

ux research

To ensure the successful development of the power of attorney management system from scratch, my team conducted comprehensive research

This included user testing with 4 respondents who directly used such functionality in branches, interviews to gather feedback, and usability tests Our goal was to identify potential pain points and create an intuitive interface for users to manage, create, and revoke powers of attorney with ease. The insights gained from this research shaped the design and functionality, ensuring the system met both user needs and business requirements

ux research

To ensure the successful development of the power of attorney management system from scratch, my team conducted comprehensive research

This included user testing with 4 respondents who directly used such functionality in branches, interviews to gather feedback, and usability tests Our goal was to identify potential pain points and create an intuitive interface for users to manage, create, and revoke powers of attorney with ease. The insights gained from this research shaped the design and functionality, ensuring the system met both user needs and business requirements

ux research

To ensure the successful development of the power of attorney management system from scratch, my team conducted comprehensive research

This included user testing with 4 respondents who directly used such functionality in branches, interviews to gather feedback, and usability tests Our goal was to identify potential pain points and create an intuitive interface for users to manage, create, and revoke powers of attorney with ease. The insights gained from this research shaped the design and functionality, ensuring the system met both user needs and business requirements

ux research

To ensure the successful development of the power of attorney management system from scratch, my team conducted comprehensive research

This included user testing with 4 respondents who directly used such functionality in branches, interviews to gather feedback, and usability tests Our goal was to identify potential pain points and create an intuitive interface for users to manage, create, and revoke powers of attorney with ease. The insights gained from this research shaped the design and functionality, ensuring the system met both user needs and business requirements

"I filled out the power of attorney incorrectly and now I have to come back to the bank again. I wish there was a way to check for mistakes before coming here."

"I couldn’t even check if I made any mistakes in the documents before I came here. Now I have to return again because they found an error."

"It took so long for the branch manager to verify my documents. I spent way too much time waiting."

"The whole process feels really slow. I had to stand in line and then wait even longer to correct the documents."

user stories

User stories are created to clearly define the goals and objectives of a project from the perspective of the user

User stories are created to clearly explain the goals and tasks of a project from the user's point of view. These short, simple scenarios show how users will interact with certain features, helping the team focus on building what users really need. Each user story gives a practical look at the required functionality, ensuring the development process solves real user problems and improves the overall experience

user stories

User stories are created to clearly define the goals and objectives of a project from the perspective of the user

User stories are created to clearly explain the goals and tasks of a project from the user's point of view. These short, simple scenarios show how users will interact with certain features, helping the team focus on building what users really need. Each user story gives a practical look at the required functionality, ensuring the development process solves real user problems and improves the overall experience

user stories

User stories are created to clearly define the goals and objectives of a project from the perspective of the user

User stories are created to clearly explain the goals and tasks of a project from the user's point of view. These short, simple scenarios show how users will interact with certain features, helping the team focus on building what users really need. Each user story gives a practical look at the required functionality, ensuring the development process solves real user problems and improves the overall experience

user stories

User stories are created to clearly define the goals and objectives of a project from the perspective of the user

User stories are created to clearly explain the goals and tasks of a project from the user's point of view. These short, simple scenarios show how users will interact with certain features, helping the team focus on building what users really need. Each user story gives a practical look at the required functionality, ensuring the development process solves real user problems and improves the overall experience

user stories

User stories are created to clearly define the goals and objectives of a project from the perspective of the user

User stories are created to clearly explain the goals and tasks of a project from the user's point of view. These short, simple scenarios show how users will interact with certain features, helping the team focus on building what users really need. Each user story gives a practical look at the required functionality, ensuring the development process solves real user problems and improves the overall experience

"As a manager (CEO/individual entrepreneur), I want to be able to create electronic powers of attorney for couriers so they can perform operations at the bank branch without delays or errors"

"As a manager (CEO/individual entrepreneur), I want to edit already created powers of attorney, changing their validity period and permissions to keep the information up-to-date"

"As a manager (CEO/individual entrepreneur), I want to be able to revoke powers of attorney to limit couriers' access to operations when necessary"

"As a manager (CEO/individual entrepreneur), I want to be able to track the status of active powers of attorney to ensure all permissions and documents are up-to-date and valid"

It’s important for users to immediately see the rules they’ve created and their parameters, allowing them to quickly manage and adjust them

Additional information like the status or conditions of each rule should also be readily accessible on the main view. This helps users navigate more efficiently, reducing the likelihood of errors. A well-structured and intuitive page layout improves the overall user experience, enabling them to focus on completing tasks without unnecessary steps

It’s important for users to immediately see the rules they’ve created and their parameters, allowing them to quickly manage and adjust them

Additional information like the status or conditions of each rule should also be readily accessible on the main view. This helps users navigate more efficiently, reducing the likelihood of errors. A well-structured and intuitive page layout improves the overall user experience, enabling them to focus on completing tasks without unnecessary steps

It’s important for users to immediately see the rules they’ve created and their parameters, allowing them to quickly manage and adjust them

Additional information like the status or conditions of each rule should also be readily accessible on the main view. This helps users navigate more efficiently, reducing the likelihood of errors. A well-structured and intuitive page layout improves the overall user experience, enabling them to focus on completing tasks without unnecessary steps

It’s important for users to immediately see the rules they’ve created and their parameters, allowing them to quickly manage and adjust them

Additional information like the status or conditions of each rule should also be readily accessible on the main view. This helps users navigate more efficiently, reducing the likelihood of errors. A well-structured and intuitive page layout improves the overall user experience, enabling them to focus on completing tasks without unnecessary steps

It’s important for users to immediately see the rules they’ve created and their parameters, allowing them to quickly manage and adjust them

Additional information like the status or conditions of each rule should also be readily accessible on the main view. This helps users navigate more efficiently, reducing the likelihood of errors. A well-structured and intuitive page layout improves the overall user experience, enabling them to focus on completing tasks without unnecessary steps

The table shows employee powers of attorney with details on validity and status, allowing users to quickly identify if they are active, under review, rejected, or have errors. Sorting by name, company, dates, and status makes management easier

Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions

By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes

Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions

By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes

Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions

By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes

Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions

By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes

Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions

By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes

Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions

By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes

In the first step of creating a power of attorney, the user enters the representative's passport details and registration address. This step verifies the representative's identity and ensures legal accuracy for acting on behalf of the company.

On the second step of creating a power of attorney, users provide information about the power of attorney itself, including the company it applies to, the validity period, and the specific rights granted to the representative.

catalog

Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes

The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year

catalog

Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes

The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year

catalog

Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes

The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year

catalog

Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes

The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year

catalog

Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes

The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year

catalog

Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes

The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year

Impact

Results and сonclusions

The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements

VOC (from 3.70 to 4.81 out of 5)

4,81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)

This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security

Impact

Results and сonclusions

The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements

VOC (from 3.70 to 4.81 out of 5)

4,81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)

This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security

Impact

Results and сonclusions

The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements

VOC (from 3.70 to 4.81 out of 5)

4,81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)

This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security

Impact

Results and сonclusions

The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements

VOC (from 3.70 to 4.81 out of 5)

4,81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)

This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security

Impact

Results and сonclusions

The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements

VOC (from 3.70 to 4.81 out of 5)

4,81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)

This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security

Impact

Results and сonclusions

The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements

VOC (from 3.70 to 4.81 out of 5)

4,81

Reduction in negative feedback

30%

increase in key product metric

70%

Successful signing rate

83%

– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)

This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security

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