powers
of attorney
alfa-bank
product designer
2022-2023
powers
of attorney
alfa-bank
product designer
2022-2023
powers
of attorney
alfa-bank
product designer
2022-2023
powers
of attorney
alfa-bank
product designer
2022-2023
powers
of attorney
alfa-bank
product designer
2022-2023
about
project
Detailed control over signing rules for all operations in online banking
Enables companies to configure signing sequences, assign responsible roles, and manage approval limits for any operation. This approach ensures security, transparency, and full control over how decisions are confirmed.
VOC (out of 5)
4,81
Reduction in negative feedback
30%
increase in key product metric
70%
Successful signing rate
83%
my role
As a product designer, I researched user needs, defined key requirements, and designed and tested interfaces using the design system. The goal was to make the product simple and secure. The project followed compliance standards to reduce risks for the bank and supported further digitalization of power of attorney processes.
Problems
– No electronic power of attorney for couriers. This caused frequent errors and wasted time for clients. – Branch managers had to check paper powers of attorney manually, which increased their workload and slowed work. – Errors in paper powers of attorney created a bad customer experience and harmed the bank’s image.
business goals
– Faster courier authorization by moving the process fully online – Fewer mistakes and delays, since clients no longer need to fill in paper forms or wait for manual checks at branches – Easier management for clients who can create, extend, or cancel authorizations anytime without visiting the bank – More trust from clients through a clear and secure digital process
Actions
– Conducted testing of the new functionality on a small group of users (4 respondents) to identify issues and improvements – Developed an intuitive and functional interface based on user feedback, simplifying the handling of powers of attorney and reducing errors – Integrated the system with the bank’s existing solutions, adding automatic courier data verification and electronic signatures, automating processes and improving data accuracy
results
– VOC score among service users grew from 3.7 to 4.8 (+30%) – Document verification time reduced from 5 min to 1 min – Share of electronic powers of attorney increased to 70% (from 30% in branches) – Negative feedback on the power of attorney process decreased by 30–35% – Errors and fraud cases related to paper-based powers of attorney reduced
about
project
Detailed control over signing rules for all operations in online banking
Enables companies to configure signing sequences, assign responsible roles, and manage approval limits for any operation. This approach ensures security, transparency, and full control over how decisions are confirmed.
VOC (out of 5)
4,81
Reduction in negative feedback
30%
increase in key product metric
70%
Successful signing rate
83%
my role
As a product designer, I researched user needs, defined key requirements, and designed and tested interfaces using the design system. The goal was to make the product simple and secure. The project followed compliance standards to reduce risks for the bank and supported further digitalization of power of attorney processes.
Problems
– No electronic power of attorney for couriers. This caused frequent errors and wasted time for clients. – Branch managers had to check paper powers of attorney manually, which increased their workload and slowed work. – Errors in paper powers of attorney created a bad customer experience and harmed the bank’s image.
business goals
– Faster courier authorization by moving the process fully online – Fewer mistakes and delays, since clients no longer need to fill in paper forms or wait for manual checks at branches – Easier management for clients who can create, extend, or cancel authorizations anytime without visiting the bank – More trust from clients through a clear and secure digital process
Actions
– Conducted testing of the new functionality on a small group of users (4 respondents) to identify issues and improvements – Developed an intuitive and functional interface based on user feedback, simplifying the handling of powers of attorney and reducing errors – Integrated the system with the bank’s existing solutions, adding automatic courier data verification and electronic signatures, automating processes and improving data accuracy
results
– VOC score among service users grew from 3.7 to 4.8 (+30%) – Document verification time reduced from 5 min to 1 min – Share of electronic powers of attorney increased to 70% (from 30% in branches) – Negative feedback on the power of attorney process decreased by 30–35% – Errors and fraud cases related to paper-based powers of attorney reduced
about
project
Detailed control over signing rules for all operations in online banking
Enables companies to configure signing sequences, assign responsible roles, and manage approval limits for any operation. This approach ensures security, transparency, and full control over how decisions are confirmed.
VOC (out of 5)
4,81
Reduction in negative feedback
30%
increase in key product metric
70%
Successful signing rate
83%
my role
As a product designer, I researched user needs, defined key requirements, and designed and tested interfaces using the design system. The goal was to make the product simple and secure. The project followed compliance standards to reduce risks for the bank and supported further digitalization of power of attorney processes.
Problems
– No electronic power of attorney for couriers. This caused frequent errors and wasted time for clients. – Branch managers had to check paper powers of attorney manually, which increased their workload and slowed work. – Errors in paper powers of attorney created a bad customer experience and harmed the bank’s image.
business goals
– Faster courier authorization by moving the process fully online – Fewer mistakes and delays, since clients no longer need to fill in paper forms or wait for manual checks at branches – Easier management for clients who can create, extend, or cancel authorizations anytime without visiting the bank – More trust from clients through a clear and secure digital process
Actions
– Conducted testing of the new functionality on a small group of users (4 respondents) to identify issues and improvements – Developed an intuitive and functional interface based on user feedback, simplifying the handling of powers of attorney and reducing errors – Integrated the system with the bank’s existing solutions, adding automatic courier data verification and electronic signatures, automating processes and improving data accuracy
results
– VOC score among service users grew from 3.7 to 4.8 (+30%) – Document verification time reduced from 5 min to 1 min – Share of electronic powers of attorney increased to 70% (from 30% in branches) – Negative feedback on the power of attorney process decreased by 30–35% – Errors and fraud cases related to paper-based powers of attorney reduced
about
project
Detailed control over signing rules for all operations in online banking
Enables companies to configure signing sequences, assign responsible roles, and manage approval limits for any operation. This approach ensures security, transparency, and full control over how decisions are confirmed.
VOC (out of 5)
4,81
Reduction in negative feedback
30%
increase in key product metric
70%
Successful signing rate
83%
my role
As a product designer, I researched user needs, defined key requirements, and designed and tested interfaces using the design system. The goal was to make the product simple and secure. The project followed compliance standards to reduce risks for the bank and supported further digitalization of power of attorney processes.
Problems
– No electronic power of attorney for couriers. This caused frequent errors and wasted time for clients. – Branch managers had to check paper powers of attorney manually, which increased their workload and slowed work. – Errors in paper powers of attorney created a bad customer experience and harmed the bank’s image.
business goals
– Faster courier authorization by moving the process fully online – Fewer mistakes and delays, since clients no longer need to fill in paper forms or wait for manual checks at branches – Easier management for clients who can create, extend, or cancel authorizations anytime without visiting the bank – More trust from clients through a clear and secure digital process
Actions
– Conducted testing of the new functionality on a small group of users (4 respondents) to identify issues and improvements – Developed an intuitive and functional interface based on user feedback, simplifying the handling of powers of attorney and reducing errors – Integrated the system with the bank’s existing solutions, adding automatic courier data verification and electronic signatures, automating processes and improving data accuracy
results
– VOC score among service users grew from 3.7 to 4.8 (+30%) – Document verification time reduced from 5 min to 1 min – Share of electronic powers of attorney increased to 70% (from 30% in branches) – Negative feedback on the power of attorney process decreased by 30–35% – Errors and fraud cases related to paper-based powers of attorney reduced
about
project
Detailed control over signing rules for all operations in online banking
Enables companies to configure signing sequences, assign responsible roles, and manage approval limits for any operation. This approach ensures security, transparency, and full control over how decisions are confirmed.
VOC (out of 5)
4,81
Reduction in negative feedback
30%
increase in key product metric
70%
Successful signing rate
83%
my role
As a product designer, I researched user needs, defined key requirements, and designed and tested interfaces using the design system. The goal was to make the product simple and secure. The project followed compliance standards to reduce risks for the bank and supported further digitalization of power of attorney processes.
Problems
– No electronic power of attorney for couriers. This caused frequent errors and wasted time for clients. – Branch managers had to check paper powers of attorney manually, which increased their workload and slowed work. – Errors in paper powers of attorney created a bad customer experience and harmed the bank’s image.
business goals
– Faster courier authorization by moving the process fully online – Fewer mistakes and delays, since clients no longer need to fill in paper forms or wait for manual checks at branches – Easier management for clients who can create, extend, or cancel authorizations anytime without visiting the bank – More trust from clients through a clear and secure digital process
Actions
– Conducted testing of the new functionality on a small group of users (4 respondents) to identify issues and improvements – Developed an intuitive and functional interface based on user feedback, simplifying the handling of powers of attorney and reducing errors – Integrated the system with the bank’s existing solutions, adding automatic courier data verification and electronic signatures, automating processes and improving data accuracy
results
– VOC score among service users grew from 3.7 to 4.8 (+30%) – Document verification time reduced from 5 min to 1 min – Share of electronic powers of attorney increased to 70% (from 30% in branches) – Negative feedback on the power of attorney process decreased by 30–35% – Errors and fraud cases related to paper-based powers of attorney reduced
ux research
Conducted UX research to simplify how users create and approve powers of attorney
We analyzed real workflows with a UX researcher, gathered feedback from managers, and identified barriers that slowed down the process. Insights from this study guided the new design, reducing time and errors while improving overall clarity.
ux research
Conducted UX research to simplify how users create and approve powers of attorney
We analyzed real workflows with a UX researcher, gathered feedback from managers, and identified barriers that slowed down the process. Insights from this study guided the new design, reducing time and errors while improving overall clarity.
ux research
Conducted UX research to simplify how users create and approve powers of attorney
We analyzed real workflows with a UX researcher, gathered feedback from managers, and identified barriers that slowed down the process. Insights from this study guided the new design, reducing time and errors while improving overall clarity.
ux research
Conducted UX research to simplify how users create and approve powers of attorney
We analyzed real workflows with a UX researcher, gathered feedback from managers, and identified barriers that slowed down the process. Insights from this study guided the new design, reducing time and errors while improving overall clarity.
methodology:
– 7 participants from small businesses (owners and accountants)
– In-depth interviews + usability testing (40–50 min each)
– Observation of real branch scenarios and feedback collection
research goals:
– Understand how clients issue and manage courier powers of attorney in branches
– Identify main pain points and process inefficiencies
– Create a clear and digital flow to issue, edit, and revoke powers of attorney
key tasks:
– Study how users fill in and submit paper power of attorney forms
– Analyze typical errors that force clients to return to branches
– Gather feedback on what could make the process faster and easier
– Define UX improvements to automate validation and reduce waiting time
Research insights
Interviews showed that users often faced mistakes, delays and repeated visits to the bank. These insights helped define key areas for improvement
Research insights
Interviews showed that users often faced mistakes, delays and repeated visits to the bank. These insights helped define key areas for improvement
Research insights
Interviews showed that users often faced mistakes, delays and repeated visits to the bank. These insights helped define key areas for improvement
Research insights
Interviews showed that users often faced mistakes, delays and repeated visits to the bank. These insights helped define key areas for improvement
Research insights
Interviews showed that users often faced mistakes, delays and repeated visits to the bank. These insights helped define key areas for improvement
Research insights
Interviews showed that users often faced mistakes, delays and repeated visits to the bank. These insights helped define key areas for improvement
"I filled out the power of attorney incorrectly and now I have to come back to the bank again. I wish there was a way to check for mistakes before coming here"
"I filled out the power of attorney incorrectly and now I have to come back to the bank again. I wish there was a way to check for mistakes before coming here"
"I filled out the power of attorney incorrectly and now I have to come back to the bank again. I wish there was a way to check for mistakes before coming here"
"I filled out the power of attorney incorrectly and now I have to come back to the bank again. I wish there was a way to check for mistakes before coming here"
"I couldn’t even check if I made any mistakes in the documents before I came here. Now I have to return again because they found an error"
"I couldn’t even check if I made any mistakes in the documents before I came here. Now I have to return again because they found an error"
"I couldn’t even check if I made any mistakes in the documents before I came here. Now I have to return again because they found an error"
"I couldn’t even check if I made any mistakes in the documents before I came here. Now I have to return again because they found an error"
"It took so long for the branch manager to verify my documents. I spent way too much time waiting"
"It took so long for the branch manager to verify my documents. I spent way too much time waiting"
"It took so long for the branch manager to verify my documents. I spent way too much time waiting"
"It took so long for the branch manager to verify my documents. I spent way too much time waiting"
"The whole process feels really slow. I had to stand in line and then wait even longer to correct the documents"
"The whole process feels really slow. I had to stand in line and then wait even longer to correct the documents"
"The whole process feels really slow. I had to stand in line and then wait even longer to correct the documents"
"The whole process feels really slow. I had to stand in line and then wait even longer to correct the documents"
User stories
Based on research insights, I created user stories to describe how different roles interact with the system and what goals they want to achieve:
User stories
Based on research insights, I created user stories to describe how different roles interact with the system and what goals they want to achieve:
User stories
Based on research insights, I created user stories to describe how different roles interact with the system and what goals they want to achieve:
User stories
Based on research insights, I created user stories to describe how different roles interact with the system and what goals they want to achieve:
User stories
Based on research insights, I created user stories to describe how different roles interact with the system and what goals they want to achieve:
"As a manager (CEO/individual entrepreneur), I want to be able to create electronic powers of attorney for couriers so they can perform operations at the bank branch without delays or errors"
"As a manager (CEO/individual entrepreneur), I want to be able to create electronic powers of attorney for couriers so they can perform operations at the bank branch without delays or errors"
"As a manager (CEO/individual entrepreneur), I want to be able to create electronic powers of attorney for couriers so they can perform operations at the bank branch without delays or errors"
"As a manager (CEO/individual entrepreneur), I want to be able to create electronic powers of attorney for couriers so they can perform operations at the bank branch without delays or errors"
"As a manager (CEO/individual entrepreneur), I want to be able to create electronic powers of attorney for couriers so they can perform operations at the bank branch without delays or errors"
"As a manager (CEO/individual entrepreneur), I want to edit already created powers of attorney, changing their validity period and permissions to keep the information up-to-date"
"As a manager (CEO/individual entrepreneur), I want to edit already created powers of attorney, changing their validity period and permissions to keep the information up-to-date"
"As a manager (CEO/individual entrepreneur), I want to edit already created powers of attorney, changing their validity period and permissions to keep the information up-to-date"
"As a manager (CEO/individual entrepreneur), I want to edit already created powers of attorney, changing their validity period and permissions to keep the information up-to-date"
"As a manager (CEO/individual entrepreneur), I want to edit already created powers of attorney, changing their validity period and permissions to keep the information up-to-date"
"As a manager (CEO/individual entrepreneur), I want to be able to revoke powers of attorney to limit couriers' access to operations when necessary"
"As a manager (CEO/individual entrepreneur), I want to be able to revoke powers of attorney to limit couriers' access to operations when necessary"
"As a manager (CEO/individual entrepreneur), I want to be able to revoke powers of attorney to limit couriers' access to operations when necessary"
"As a manager (CEO/individual entrepreneur), I want to be able to revoke powers of attorney to limit couriers' access to operations when necessary"
"As a manager (CEO/individual entrepreneur), I want to be able to revoke powers of attorney to limit couriers' access to operations when necessary"
"As a manager (CEO/individual entrepreneur), I want to be able to track the status of active powers of attorney to ensure all permissions and documents are up-to-date and valid"
"As a manager (CEO/individual entrepreneur), I want to be able to track the status of active powers of attorney to ensure all permissions and documents are up-to-date and valid"
"As a manager (CEO/individual entrepreneur), I want to be able to track the status of active powers of attorney to ensure all permissions and documents are up-to-date and valid"
"As a manager (CEO/individual entrepreneur), I want to be able to track the status of active powers of attorney to ensure all permissions and documents are up-to-date and valid"
"As a manager (CEO/individual entrepreneur), I want to be able to track the status of active powers of attorney to ensure all permissions and documents are up-to-date and valid"
user stories
and more
user stories
and more
user stories
and more
user stories
and more
user stories
and more
It’s important for users to immediately see the rules they’ve created and their parameters, allowing them to quickly manage and adjust them
Additional information like the status or conditions of each rule should also be readily accessible on the main view. This helps users navigate more efficiently, reducing the likelihood of errors. A well-structured and intuitive page layout improves the overall user experience, enabling them to focus on completing tasks without unnecessary steps
It’s important for users to immediately see the rules they’ve created and their parameters, allowing them to quickly manage and adjust them
Additional information like the status or conditions of each rule should also be readily accessible on the main view. This helps users navigate more efficiently, reducing the likelihood of errors. A well-structured and intuitive page layout improves the overall user experience, enabling them to focus on completing tasks without unnecessary steps
It’s important for users to immediately see the rules they’ve created and their parameters, allowing them to quickly manage and adjust them
Additional information like the status or conditions of each rule should also be readily accessible on the main view. This helps users navigate more efficiently, reducing the likelihood of errors. A well-structured and intuitive page layout improves the overall user experience, enabling them to focus on completing tasks without unnecessary steps
It’s important for users to immediately see the rules they’ve created and their parameters, allowing them to quickly manage and adjust them
Additional information like the status or conditions of each rule should also be readily accessible on the main view. This helps users navigate more efficiently, reducing the likelihood of errors. A well-structured and intuitive page layout improves the overall user experience, enabling them to focus on completing tasks without unnecessary steps
It’s important for users to immediately see the rules they’ve created and their parameters, allowing them to quickly manage and adjust them
Additional information like the status or conditions of each rule should also be readily accessible on the main view. This helps users navigate more efficiently, reducing the likelihood of errors. A well-structured and intuitive page layout improves the overall user experience, enabling them to focus on completing tasks without unnecessary steps
The table shows employee powers of attorney with details on validity and status, allowing users to quickly identify if they are active, under review, rejected, or have errors. Sorting by name, company, dates, and status makes management easier
The table shows employee powers of attorney with details on validity and status, allowing users to quickly identify if they are active, under review, rejected, or have errors. Sorting by name, company, dates, and status makes management easier
The table shows employee powers of attorney with details on validity and status, allowing users to quickly identify if they are active, under review, rejected, or have errors. Sorting by name, company, dates, and status makes management easier
The table shows employee powers of attorney with details on validity and status, allowing users to quickly identify if they are active, under review, rejected, or have errors. Sorting by name, company, dates, and status makes management easier
The table shows employee powers of attorney with details on validity and status, allowing users to quickly identify if they are active, under review, rejected, or have errors. Sorting by name, company, dates, and status makes management easier
The table shows employee powers of attorney with details on validity and status, allowing users to quickly identify if they are active, under review, rejected, or have errors. Sorting by name, company, dates, and status makes management easier
Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions
By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes
Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions
By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes
Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions
By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes
Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions
By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes
Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions
By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes
Creating a power of attorney for couriers is a crucial step in ensuring smooth and efficient operations for businesses that frequently rely on third-party couriers for transactions
By digitizing this process, companies can eliminate delays, errors, and the need for in-person visits to branches, which are typical of manual, paper-based processes
In the first step of creating a power of attorney, the user enters the representative's passport details and registration address. This step verifies the representative's identity and ensures legal accuracy for acting on behalf of the company.
In the first step of creating a power of attorney, the user enters the representative's passport details and registration address. This step verifies the representative's identity and ensures legal accuracy for acting on behalf of the company.
In the first step of creating a power of attorney, the user enters the representative's passport details and registration address. This step verifies the representative's identity and ensures legal accuracy for acting on behalf of the company.
In the first step of creating a power of attorney, the user enters the representative's passport details and registration address. This step verifies the representative's identity and ensures legal accuracy for acting on behalf of the company.
In the first step of creating a power of attorney, the user enters the representative's passport details and registration address. This step verifies the representative's identity and ensures legal accuracy for acting on behalf of the company.
In the first step of creating a power of attorney, the user enters the representative's passport details and registration address. This step verifies the representative's identity and ensures legal accuracy for acting on behalf of the company.
On the second step of creating a power of attorney, users provide information about the power of attorney itself, including the company it applies to, the validity period, and the specific rights granted to the representative.
On the second step of creating a power of attorney, users provide information about the power of attorney itself, including the company it applies to, the validity period, and the specific rights granted to the representative.
On the second step of creating a power of attorney, users provide information about the power of attorney itself, including the company it applies to, the validity period, and the specific rights granted to the representative.
On the second step of creating a power of attorney, users provide information about the power of attorney itself, including the company it applies to, the validity period, and the specific rights granted to the representative.
On the second step of creating a power of attorney, users provide information about the power of attorney itself, including the company it applies to, the validity period, and the specific rights granted to the representative.
On the second step of creating a power of attorney, users provide information about the power of attorney itself, including the company it applies to, the validity period, and the specific rights granted to the representative.
analytics
Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes
The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year
analytics
Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes
The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year
analytics
Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes
The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year
analytics
Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes
The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year
analytics
Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes
The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year
analytics
Using metrics helps assess how design contributes to improving user experience, increasing conversion rates, or optimizing processes
The chart on the left highlights the successful editing of powers of attorney, which saw significant growth, particularly in the last months of the year, indicating that users are actively managing and updating their documents as needed. The chart on the right shows a steady increase in the creation of powers of attorney, reaching its peak in December, reflecting the growing use of this feature over the course of the year
Impact
What we achieved
The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements
VOC (from 3.70 to 4.81 out of 5)
4,81
Reduction in negative feedback
30%
increase in key product metric
70%
Successful signing rate
83%
– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security
Impact
What we achieved
The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements
VOC (from 3.70 to 4.81 out of 5)
4,81
Reduction in negative feedback
30%
increase in key product metric
70%
Successful signing rate
83%
– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security
Impact
What we achieved
The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements
VOC (from 3.70 to 4.81 out of 5)
4,81
Reduction in negative feedback
30%
increase in key product metric
70%
Successful signing rate
83%
– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security
Impact
What we achieved
The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements
VOC (from 3.70 to 4.81 out of 5)
4,81
Reduction in negative feedback
30%
increase in key product metric
70%
Successful signing rate
83%
– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security
Impact
What we achieved
The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements
VOC (from 3.70 to 4.81 out of 5)
4,81
Reduction in negative feedback
30%
increase in key product metric
70%
Successful signing rate
83%
– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security
Impact
What we achieved
The “Powers of Attorney” project introduced a fully digital solution for managing powers of attorney, delivering measurable improvements
VOC (from 3.70 to 4.81 out of 5)
4,81
Reduction in negative feedback
30%
increase in key product metric
70%
Successful signing rate
83%
– VOC (from 4.3 to 4.86 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project demonstrates how a data-driven approach and attention to user experience can transform a concept into a highly effective product that enhances user satisfaction, streamlines operations, and strengthens security
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