users
and roles
alfa-bank
product designer
2022-2023
users
and roles
alfa-bank
product designer
2022-2023
users
and roles
alfa-bank
product designer
2022-2023
users
and roles
alfa-bank
product designer
2022-2023
users
and roles
alfa-bank
product designer
2022-2023
users
and roles
alfa-bank
product designer
2022-2023






about
project
This project plays a crucial role in the bank’s operations, simplifying access and user role management while strengthening security through precise delegation of permissions
Allows clients to take full control over employee roles: create new roles, modify or delete existing ones, and configure access to banking operations and other online banking features, ensuring flexibility and convenience
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth by
22,4%
increase in key product metrics
+17%
improved role creation efficiency
+19%
my role
As a product designer, I conducted research to uncover hidden problems and user pain points. I focused on addressing complex issues revealed during the research and developed comprehensive solutions to enhance navigation and functionality. This effort significantly improved the overall efficiency of the product
results
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
Problems
– Users experience difficulties using the interface page due to its complex and disorganized structure. – Overcrowding and inconvenience in managing the list of roles and permissions: The wide list of roles and their permissions makes it difficult to navigate and select the necessary functions. The absence of convenient interface elements, such as the “Select/Deselect All” button, complicates the execution of bulk operations. – The list of roles and their permissions is too broad, making it difficult for users to navigate and select the necessary options. – The inconsistent and confusing logic of the interface: Actions related to editing and creating roles do not fit into the overall logic of the interface, which creates difficulties in use and reduces user efficiency.
Tasks
– Conduct qualitative research to identify pain points and determine growth areas – Use the design system to redesign main and internal product pages, enhancing user experience and improving navigation
Actions
– Research was conducted: the main customer needs were gathered and analyzed, which allowed identifying key aspects for improving the process of creating and managing users and roles. – Designed a user interface that simplifies the process of creating, editing, and deleting roles. – Repeated research on the new interface allowed confirming its effectiveness and identifying areas for further improvements.
about
project
This project plays a crucial role in the bank’s operations, simplifying access and user role management while strengthening security through precise delegation of permissions
Allows clients to take full control over employee roles: create new roles, modify or delete existing ones, and configure access to banking operations and other online banking features, ensuring flexibility and convenience
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth by
22,4%
increase in key product metrics
+17%
improved role creation efficiency
+19%
my role
As a product designer, I conducted research to uncover hidden problems and user pain points. I focused on addressing complex issues revealed during the research and developed comprehensive solutions to enhance navigation and functionality. This effort significantly improved the overall efficiency of the product
results
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
Problems
– Users experience difficulties using the interface page due to its complex and disorganized structure. – Overcrowding and inconvenience in managing the list of roles and permissions: The wide list of roles and their permissions makes it difficult to navigate and select the necessary functions. The absence of convenient interface elements, such as the “Select/Deselect All” button, complicates the execution of bulk operations. – The list of roles and their permissions is too broad, making it difficult for users to navigate and select the necessary options. – The inconsistent and confusing logic of the interface: Actions related to editing and creating roles do not fit into the overall logic of the interface, which creates difficulties in use and reduces user efficiency.
Tasks
– Conduct qualitative research to identify pain points and determine growth areas – Use the design system to redesign main and internal product pages, enhancing user experience and improving navigation
Actions
– Research was conducted: the main customer needs were gathered and analyzed, which allowed identifying key aspects for improving the process of creating and managing users and roles. – Designed a user interface that simplifies the process of creating, editing, and deleting roles. – Repeated research on the new interface allowed confirming its effectiveness and identifying areas for further improvements.
about
project
This project plays a crucial role in the bank’s operations, simplifying access and user role management while strengthening security through precise delegation of permissions
Allows clients to take full control over employee roles: create new roles, modify or delete existing ones, and configure access to banking operations and other online banking features, ensuring flexibility and convenience
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth by
22,4%
increase in key product metrics
+17%
improved role creation efficiency
+19%
my role
As a product designer, I conducted research to uncover hidden problems and user pain points. I focused on addressing complex issues revealed during the research and developed comprehensive solutions to enhance navigation and functionality. This effort significantly improved the overall efficiency of the product
results
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
Problems
– Users experience difficulties using the interface page due to its complex and disorganized structure. – Overcrowding and inconvenience in managing the list of roles and permissions: The wide list of roles and their permissions makes it difficult to navigate and select the necessary functions. The absence of convenient interface elements, such as the “Select/Deselect All” button, complicates the execution of bulk operations. – The list of roles and their permissions is too broad, making it difficult for users to navigate and select the necessary options. – The inconsistent and confusing logic of the interface: Actions related to editing and creating roles do not fit into the overall logic of the interface, which creates difficulties in use and reduces user efficiency.
Tasks
– Conduct qualitative research to identify pain points and determine growth areas – Use the design system to redesign main and internal product pages, enhancing user experience and improving navigation
Actions
– Research was conducted: the main customer needs were gathered and analyzed, which allowed identifying key aspects for improving the process of creating and managing users and roles. – Designed a user interface that simplifies the process of creating, editing, and deleting roles. – Repeated research on the new interface allowed confirming its effectiveness and identifying areas for further improvements.
about
project
This project plays a crucial role in the bank’s operations, simplifying access and user role management while strengthening security through precise delegation of permissions
Allows clients to take full control over employee roles: create new roles, modify or delete existing ones, and configure access to banking operations and other online banking features, ensuring flexibility and convenience
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth by
22,4%
increase in key product metrics
+17%
improved role creation efficiency
+19%
my role
As a product designer, I conducted research to uncover hidden problems and user pain points. I focused on addressing complex issues revealed during the research and developed comprehensive solutions to enhance navigation and functionality. This effort significantly improved the overall efficiency of the product
results
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
Problems
– Users experience difficulties using the interface page due to its complex and disorganized structure. – Overcrowding and inconvenience in managing the list of roles and permissions: The wide list of roles and their permissions makes it difficult to navigate and select the necessary functions. The absence of convenient interface elements, such as the “Select/Deselect All” button, complicates the execution of bulk operations. – The list of roles and their permissions is too broad, making it difficult for users to navigate and select the necessary options. – The inconsistent and confusing logic of the interface: Actions related to editing and creating roles do not fit into the overall logic of the interface, which creates difficulties in use and reduces user efficiency.
Tasks
– Conduct qualitative research to identify pain points and determine growth areas – Use the design system to redesign main and internal product pages, enhancing user experience and improving navigation
Actions
– Research was conducted: the main customer needs were gathered and analyzed, which allowed identifying key aspects for improving the process of creating and managing users and roles. – Designed a user interface that simplifies the process of creating, editing, and deleting roles. – Repeated research on the new interface allowed confirming its effectiveness and identifying areas for further improvements.
about
project
This project plays a crucial role in the bank’s operations, simplifying access and user role management while strengthening security through precise delegation of permissions
Allows clients to take full control over employee roles: create new roles, modify or delete existing ones, and configure access to banking operations and other online banking features, ensuring flexibility and convenience
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth by
22,4%
increase in key product metrics
+17%
improved role creation efficiency
+19%
my role
As a product designer, I conducted research to uncover hidden problems and user pain points. I focused on addressing complex issues revealed during the research and developed comprehensive solutions to enhance navigation and functionality. This effort significantly improved the overall efficiency of the product
results
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
Problems
– Users experience difficulties using the interface page due to its complex and disorganized structure. – Overcrowding and inconvenience in managing the list of roles and permissions: The wide list of roles and their permissions makes it difficult to navigate and select the necessary functions. The absence of convenient interface elements, such as the “Select/Deselect All” button, complicates the execution of bulk operations. – The list of roles and their permissions is too broad, making it difficult for users to navigate and select the necessary options. – The inconsistent and confusing logic of the interface: Actions related to editing and creating roles do not fit into the overall logic of the interface, which creates difficulties in use and reduces user efficiency.
Tasks
– Conduct qualitative research to identify pain points and determine growth areas – Use the design system to redesign main and internal product pages, enhancing user experience and improving navigation
Actions
– Research was conducted: the main customer needs were gathered and analyzed, which allowed identifying key aspects for improving the process of creating and managing users and roles. – Designed a user interface that simplifies the process of creating, editing, and deleting roles. – Repeated research on the new interface allowed confirming its effectiveness and identifying areas for further improvements.
about
project
This project plays a crucial role in the bank’s operations, simplifying access and user role management while strengthening security through precise delegation of permissions
Allows clients to take full control over employee roles: create new roles, modify or delete existing ones, and configure access to banking operations and other online banking features, ensuring flexibility and convenience
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth by
22,4%
increase in key product metrics
+17%
improved role creation efficiency
+19%
my role
As a product designer, I conducted research to uncover hidden problems and user pain points. I focused on addressing complex issues revealed during the research and developed comprehensive solutions to enhance navigation and functionality. This effort significantly improved the overall efficiency of the product
results
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
Problems
– Users experience difficulties using the interface page due to its complex and disorganized structure. – Overcrowding and inconvenience in managing the list of roles and permissions: The wide list of roles and their permissions makes it difficult to navigate and select the necessary functions. The absence of convenient interface elements, such as the “Select/Deselect All” button, complicates the execution of bulk operations. – The list of roles and their permissions is too broad, making it difficult for users to navigate and select the necessary options. – The inconsistent and confusing logic of the interface: Actions related to editing and creating roles do not fit into the overall logic of the interface, which creates difficulties in use and reduces user efficiency.
Tasks
– Conduct qualitative research to identify pain points and determine growth areas – Use the design system to redesign main and internal product pages, enhancing user experience and improving navigation
Actions
– Research was conducted: the main customer needs were gathered and analyzed, which allowed identifying key aspects for improving the process of creating and managing users and roles. – Designed a user interface that simplifies the process of creating, editing, and deleting roles. – Repeated research on the new interface allowed confirming its effectiveness and identifying areas for further improvements.
ux research
First of all, I organized a UX research on the current design to identify the product's weaknesses in collaboration with researchers and users.
The method of conducting in-depth interviews followed by usability tests lasting 50-60 minutes was chosen to test hypotheses. A study was conducted using in-depth interviews and usability tests. 8 respondents participated, completing scenarios to test hypotheses related to role configuration and employee addition. The research identified key user problems and provided recommendations for simplifying and optimizing the interface
ux research
First of all, I organized a UX research on the current design to identify the product's weaknesses in collaboration with researchers and users.
The method of conducting in-depth interviews followed by usability tests lasting 50-60 minutes was chosen to test hypotheses. A study was conducted using in-depth interviews and usability tests. 8 respondents participated, completing scenarios to test hypotheses related to role configuration and employee addition. The research identified key user problems and provided recommendations for simplifying and optimizing the interface
ux research
First of all, I organized a UX research on the current design to identify the product's weaknesses in collaboration with researchers and users.
The method of conducting in-depth interviews followed by usability tests lasting 50-60 minutes was chosen to test hypotheses. A study was conducted using in-depth interviews and usability tests. 8 respondents participated, completing scenarios to test hypotheses related to role configuration and employee addition. The research identified key user problems and provided recommendations for simplifying and optimizing the interface
ux research
First of all, I organized a UX research on the current design to identify the product's weaknesses in collaboration with researchers and users.
The method of conducting in-depth interviews followed by usability tests lasting 50-60 minutes was chosen to test hypotheses. A study was conducted using in-depth interviews and usability tests. 8 respondents participated, completing scenarios to test hypotheses related to role configuration and employee addition. The research identified key user problems and provided recommendations for simplifying and optimizing the interface
ux research
First of all, I organized a UX research on the current design to identify the product's weaknesses in collaboration with researchers and users.
The method of conducting in-depth interviews followed by usability tests lasting 50-60 minutes was chosen to test hypotheses. A study was conducted using in-depth interviews and usability tests. 8 respondents participated, completing scenarios to test hypotheses related to role configuration and employee addition. The research identified key user problems and provided recommendations for simplifying and optimizing the interface
ux research
First of all, I organized a UX research on the current design to identify the product's weaknesses in collaboration with researchers and users.
The method of conducting in-depth interviews followed by usability tests lasting 50-60 minutes was chosen to test hypotheses. A study was conducted using in-depth interviews and usability tests. 8 respondents participated, completing scenarios to test hypotheses related to role configuration and employee addition. The research identified key user problems and provided recommendations for simplifying and optimizing the interface




































voice of customers
Research revealed critical user pain points impacting the overall interaction with the interface.
We conducted a series of usability tests and in-depth interviews with 8 respondents to gain insights into user behavior and interaction patterns. The feedback guided us to focus on simplifying workflows, improving interface clarity, and enhancing the overall UX to better meet user needs and expectations.
voice of customers
Research revealed critical user pain points impacting the overall interaction with the interface.
We conducted a series of usability tests and in-depth interviews with 8 respondents to gain insights into user behavior and interaction patterns. The feedback guided us to focus on simplifying workflows, improving interface clarity, and enhancing the overall UX to better meet user needs and expectations.
voice of customers
Research revealed critical user pain points impacting the overall interaction with the interface.
We conducted a series of usability tests and in-depth interviews with 8 respondents to gain insights into user behavior and interaction patterns. The feedback guided us to focus on simplifying workflows, improving interface clarity, and enhancing the overall UX to better meet user needs and expectations.
voice of customers
Research revealed critical user pain points impacting the overall interaction with the interface.
We conducted a series of usability tests and in-depth interviews with 8 respondents to gain insights into user behavior and interaction patterns. The feedback guided us to focus on simplifying workflows, improving interface clarity, and enhancing the overall UX to better meet user needs and expectations.
voice of customers
Research revealed critical user pain points impacting the overall interaction with the interface.
We conducted a series of usability tests and in-depth interviews with 8 respondents to gain insights into user behavior and interaction patterns. The feedback guided us to focus on simplifying workflows, improving interface clarity, and enhancing the overall UX to better meet user needs and expectations.
voice of customers
Research revealed critical user pain points impacting the overall interaction with the interface.
We conducted a series of usability tests and in-depth interviews with 8 respondents to gain insights into user behavior and interaction patterns. The feedback guided us to focus on simplifying workflows, improving interface clarity, and enhancing the overall UX to better meet user needs and expectations.
"The page looks very complicated. Many elements are scattered in random order. For me here it is a lot of information. I want to just close it because it is impossible to understand anything. If there was a table..."
"The page looks very complicated. Many elements are scattered in random order. For me here it is a lot of information. I want to just close it because it is impossible to understand anything. If there was a table..."
"The page looks very complicated. Many elements are scattered in random order. For me here it is a lot of information. I want to just close it because it is impossible to understand anything. If there was a table..."
"The page looks very complicated. Many elements are scattered in random order. For me here it is a lot of information. I want to just close it because it is impossible to understand anything. If there was a table..."
"The page looks very complicated. Many elements are scattered in random order. For me here it is a lot of information. I want to just close it because it is impossible to understand anything. If there was a table..."
"The page looks very complicated. Many elements are scattered in random order. For me here it is a lot of information. I want to just close it because it is impossible to understand anything. If there was a table..."
"Ahh, here it is - 'Create a role'. Look, if you hadn't shown me this, I wouldn't have even thought it was possible. Such an important function and very discreetly located"
"Ahh, here it is - 'Create a role'. Look, if you hadn't shown me this, I wouldn't have even thought it was possible. Such an important function and very discreetly located"
"Ahh, here it is - 'Create a role'. Look, if you hadn't shown me this, I wouldn't have even thought it was possible. Such an important function and very discreetly located"
"Ahh, here it is - 'Create a role'. Look, if you hadn't shown me this, I wouldn't have even thought it was possible. Such an important function and very discreetly located"
"Ahh, here it is - 'Create a role'. Look, if you hadn't shown me this, I wouldn't have even thought it was possible. Such an important function and very discreetly located"
"Ahh, here it is - 'Create a role'. Look, if you hadn't shown me this, I wouldn't have even thought it was possible. Such an important function and very discreetly located"
"A very complicated page. A lot of everything and some kind of a mess. I want to get a clear view of users and roles and the ability to create or configure them immediately"
"A very complicated page. A lot of everything and some kind of a mess. I want to get a clear view of users and roles and the ability to create or configure them immediately"
"A very complicated page. A lot of everything and some kind of a mess. I want to get a clear view of users and roles and the ability to create or configure them immediately"
"A very complicated page. A lot of everything and some kind of a mess. I want to get a clear view of users and roles and the ability to create or configure them immediately"
"A very complicated page. A lot of everything and some kind of a mess. I want to get a clear view of users and roles and the ability to create or configure them immediately"
"A very complicated page. A lot of everything and some kind of a mess. I want to get a clear view of users and roles and the ability to create or configure them immediately"
"The quick action buttons are hidden and only become visible when you click on a string, which is not immediately apparent. I would never have realized that they were there"
"The quick action buttons are hidden and only become visible when you click on a string, which is not immediately apparent. I would never have realized that they were there"
"The quick action buttons are hidden and only become visible when you click on a string, which is not immediately apparent. I would never have realized that they were there"
"The quick action buttons are hidden and only become visible when you click on a string, which is not immediately apparent. I would never have realized that they were there"
"The quick action buttons are hidden and only become visible when you click on a string, which is not immediately apparent. I would never have realized that they were there"
"The quick action buttons are hidden and only become visible when you click on a string, which is not immediately apparent. I would never have realized that they were there"





main page
The main page gives a clear overview of active users and their roles in the company.
The page should be designed to simplify navigation and improve transparency in role management, enabling businesses to effectively control user permissions
main page
The main page gives a clear overview of active users and their roles in the company.
The page should be designed to simplify navigation and improve transparency in role management, enabling businesses to effectively control user permissions
main page
The main page gives a clear overview of active users and their roles in the company.
The page should be designed to simplify navigation and improve transparency in role management, enabling businesses to effectively control user permissions
main page
The main page gives a clear overview of active users and their roles in the company.
The page should be designed to simplify navigation and improve transparency in role management, enabling businesses to effectively control user permissions
main page
The main page gives a clear overview of active users and their roles in the company.
The page should be designed to simplify navigation and improve transparency in role management, enabling businesses to effectively control user permissions
main page
The main page gives a clear overview of active users and their roles in the company.
The page should be designed to simplify navigation and improve transparency in role management, enabling businesses to effectively control user permissions
before
During testing, users had difficulty finding the link to the roles list. They also wanted to see the number of users assigned to each role directly on the page to simplify role management

before
During testing, users had difficulty finding the link to the roles list. They also wanted to see the number of users assigned to each role directly on the page to simplify role management

before
During testing, users had difficulty finding the link to the roles list. They also wanted to see the number of users assigned to each role directly on the page to simplify role management

before
During testing, users had difficulty finding the link to the roles list. They also wanted to see the number of users assigned to each role directly on the page to simplify role management

before
During testing, users had difficulty finding the link to the roles list. They also wanted to see the number of users assigned to each role directly on the page to simplify role management

before
During testing, users had difficulty finding the link to the roles list. They also wanted to see the number of users assigned to each role directly on the page to simplify role management

after
The new version uses more intuitive control elements, making it easier for users to navigate. Additionally, the “Roles” tab has become more informative, providing clearer details and improving transparency when assigning access rights

after
The new version uses more intuitive control elements, making it easier for users to navigate. Additionally, the “Roles” tab has become more informative, providing clearer details and improving transparency when assigning access rights

after
The new version uses more intuitive control elements, making it easier for users to navigate. Additionally, the “Roles” tab has become more informative, providing clearer details and improving transparency when assigning access rights

after
The new version uses more intuitive control elements, making it easier for users to navigate. Additionally, the “Roles” tab has become more informative, providing clearer details and improving transparency when assigning access rights

after
The new version uses more intuitive control elements, making it easier for users to navigate. Additionally, the “Roles” tab has become more informative, providing clearer details and improving transparency when assigning access rights

after
The new version uses more intuitive control elements, making it easier for users to navigate. Additionally, the “Roles” tab has become more informative, providing clearer details and improving transparency when assigning access rights

table of users
Simplifying user management with better table design
The user list interface caused significant challenges during research: key actions, such as role changes or blocking, were hidden behind additional clicks, and the lack of visual cues made it difficult to understand user statuses. This led to confusion and slowed down the management process, highlighting the clear need for a design update
table of users
Simplifying user management with better table design
The user list interface caused significant challenges during research: key actions, such as role changes or blocking, were hidden behind additional clicks, and the lack of visual cues made it difficult to understand user statuses. This led to confusion and slowed down the management process, highlighting the clear need for a design update
table of users
Simplifying user management with better table design
The user list interface caused significant challenges during research: key actions, such as role changes or blocking, were hidden behind additional clicks, and the lack of visual cues made it difficult to understand user statuses. This led to confusion and slowed down the management process, highlighting the clear need for a design update
table of users
Simplifying user management with better table design
The user list interface caused significant challenges during research: key actions, such as role changes or blocking, were hidden behind additional clicks, and the lack of visual cues made it difficult to understand user statuses. This led to confusion and slowed down the management process, highlighting the clear need for a design update
table of users
Simplifying user management with better table design
The user list interface caused significant challenges during research: key actions, such as role changes or blocking, were hidden behind additional clicks, and the lack of visual cues made it difficult to understand user statuses. This led to confusion and slowed down the management process, highlighting the clear need for a design update
table of users
Simplifying user management with better table design
The user list interface caused significant challenges during research: key actions, such as role changes or blocking, were hidden behind additional clicks, and the lack of visual cues made it difficult to understand user statuses. This led to confusion and slowed down the management process, highlighting the clear need for a design update
before
The expandable card format was less effective than the familiar table layout, making it harder to scan and compare data. User statuses weren’t displayed, and control actions were hidden inside each expanded card, which made them harder to discover and slowed down the management process.

before
The expandable card format was less effective than the familiar table layout, making it harder to scan and compare data. User statuses weren’t displayed, and control actions were hidden inside each expanded card, which made them harder to discover and slowed down the management process.

before
The expandable card format was less effective than the familiar table layout, making it harder to scan and compare data. User statuses weren’t displayed, and control actions were hidden inside each expanded card, which made them harder to discover and slowed down the management process.

before
The expandable card format was less effective than the familiar table layout, making it harder to scan and compare data. User statuses weren’t displayed, and control actions were hidden inside each expanded card, which made them harder to discover and slowed down the management process.

before
The expandable card format was less effective than the familiar table layout, making it harder to scan and compare data. User statuses weren’t displayed, and control actions were hidden inside each expanded card, which made them harder to discover and slowed down the management process.

before
The expandable card format was less effective than the familiar table layout, making it harder to scan and compare data. User statuses weren’t displayed, and control actions were hidden inside each expanded card, which made them harder to discover and slowed down the management process.

after
The redesigned user table provides a clear structure with visible statuses and roles. Key actions are still available through a standard action menu (three-dot icon), making them easier to discover and more familiar to users compared to the previously hidden control panel.

after
The redesigned user table provides a clear structure with visible statuses and roles. Key actions are still available through a standard action menu (three-dot icon), making them easier to discover and more familiar to users compared to the previously hidden control panel.

after
The redesigned user table provides a clear structure with visible statuses and roles. Key actions are still available through a standard action menu (three-dot icon), making them easier to discover and more familiar to users compared to the previously hidden control panel.

after
The redesigned user table provides a clear structure with visible statuses and roles. Key actions are still available through a standard action menu (three-dot icon), making them easier to discover and more familiar to users compared to the previously hidden control panel.

after
The redesigned user table provides a clear structure with visible statuses and roles. Key actions are still available through a standard action menu (three-dot icon), making them easier to discover and more familiar to users compared to the previously hidden control panel.

after
The redesigned user table provides a clear structure with visible statuses and roles. Key actions are still available through a standard action menu (three-dot icon), making them easier to discover and more familiar to users compared to the previously hidden control panel.

user page
User management includes roles, permissions and accessible accounts
According to research, users faced challenges when creating rules, and the upcoming feature expansion needed to be considered in the redesign. I completely restructured the page, preparing it for future capabilities and enhancing the layout for improved user convenience
user page
User management includes roles, permissions and accessible accounts
According to research, users faced challenges when creating rules, and the upcoming feature expansion needed to be considered in the redesign. I completely restructured the page, preparing it for future capabilities and enhancing the layout for improved user convenience
user page
User management includes roles, permissions and accessible accounts
According to research, users faced challenges when creating rules, and the upcoming feature expansion needed to be considered in the redesign. I completely restructured the page, preparing it for future capabilities and enhancing the layout for improved user convenience
user page
User management includes roles, permissions and accessible accounts
According to research, users faced challenges when creating rules, and the upcoming feature expansion needed to be considered in the redesign. I completely restructured the page, preparing it for future capabilities and enhancing the layout for improved user convenience
user page
User management includes roles, permissions and accessible accounts
According to research, users faced challenges when creating rules, and the upcoming feature expansion needed to be considered in the redesign. I completely restructured the page, preparing it for future capabilities and enhancing the layout for improved user convenience
user page
User management includes roles, permissions and accessible accounts
According to research, users faced challenges when creating rules, and the upcoming feature expansion needed to be considered in the redesign. I completely restructured the page, preparing it for future capabilities and enhancing the layout for improved user convenience
before
The layout of the permissions block was unclear. Users were confused by the chevrons, had trouble navigating, and didn’t know where to click to expand the information.






after
User testing showed that navigation became much clearer. People easily found the role and account info, which they used to miss in the old version. It’s now easier to check permissions, and action buttons like “change role” or “block” are placed where users expect them.





table of roles
Roles define user permissions, manage access and distribute tasks and responsibilities efficiently
The roles page lists available roles, their assigned users, and role types. Hovering reveals user names, and a “Create Role” button allows adding new roles
table of roles
Roles define user permissions, manage access and distribute tasks and responsibilities efficiently
The roles page lists available roles, their assigned users, and role types. Hovering reveals user names, and a “Create Role” button allows adding new roles
table of roles
Roles define user permissions, manage access and distribute tasks and responsibilities efficiently
The roles page lists available roles, their assigned users, and role types. Hovering reveals user names, and a “Create Role” button allows adding new roles
table of roles
Roles define user permissions, manage access and distribute tasks and responsibilities efficiently
The roles page lists available roles, their assigned users, and role types. Hovering reveals user names, and a “Create Role” button allows adding new roles
table of roles
Roles define user permissions, manage access and distribute tasks and responsibilities efficiently
The roles page lists available roles, their assigned users, and role types. Hovering reveals user names, and a “Create Role” button allows adding new roles
table of roles
Roles define user permissions, manage access and distribute tasks and responsibilities efficiently
The roles page lists available roles, their assigned users, and role types. Hovering reveals user names, and a “Create Role” button allows adding new roles
We asked users
Usability testing showed that users struggled to find the roles list due to its unclear placement. A lack of user count visibility for each role also added steps and slowed down role management
We asked users
Usability testing showed that users struggled to find the roles list due to its unclear placement. A lack of user count visibility for each role also added steps and slowed down role management
We asked users
Usability testing showed that users struggled to find the roles list due to its unclear placement. A lack of user count visibility for each role also added steps and slowed down role management
We asked users
Usability testing showed that users struggled to find the roles list due to its unclear placement. A lack of user count visibility for each role also added steps and slowed down role management
We asked users
Usability testing showed that users struggled to find the roles list due to its unclear placement. A lack of user count visibility for each role also added steps and slowed down role management
We asked users
Usability testing showed that users struggled to find the roles list due to its unclear placement. A lack of user count visibility for each role also added steps and slowed down role management





signers
Let’s take a closer look at the role page
Users visit this page as often as they do the user page, which makes it essential to provide equally simple access to this data. A single role can be assigned to multiple users, making it crucial to clearly present all related information in an intuitive and structured way.
signers
Let’s take a closer look at the role page
Users visit this page as often as they do the user page, which makes it essential to provide equally simple access to this data. A single role can be assigned to multiple users, making it crucial to clearly present all related information in an intuitive and structured way.
signers
Let’s take a closer look at the role page
Users visit this page as often as they do the user page, which makes it essential to provide equally simple access to this data. A single role can be assigned to multiple users, making it crucial to clearly present all related information in an intuitive and structured way.
signers
Let’s take a closer look at the role page
Users visit this page as often as they do the user page, which makes it essential to provide equally simple access to this data. A single role can be assigned to multiple users, making it crucial to clearly present all related information in an intuitive and structured way.
signers
Let’s take a closer look at the role page
Users visit this page as often as they do the user page, which makes it essential to provide equally simple access to this data. A single role can be assigned to multiple users, making it crucial to clearly present all related information in an intuitive and structured way.
signers
Let’s take a closer look at the role page
Users visit this page as often as they do the user page, which makes it essential to provide equally simple access to this data. A single role can be assigned to multiple users, making it crucial to clearly present all related information in an intuitive and structured way.
old main page
Most users didn’t understand where to manage roles. The necessary tab was hard to find

old main page
Most users didn’t understand where to manage roles. The necessary tab was hard to find

old main page
Most users didn’t understand where to manage roles. The necessary tab was hard to find

old main page
Most users didn’t understand where to manage roles. The necessary tab was hard to find

old main page
Most users didn’t understand where to manage roles. The necessary tab was hard to find

old main page
Most users didn’t understand where to manage roles. The necessary tab was hard to find

before
It was unclear to users that the row could expand because the chevron was placed far from the text. Key actions were hidden inside, making the process more complicated and slower.

before
It was unclear to users that the row could expand because the chevron was placed far from the text. Key actions were hidden inside, making the process more complicated and slower.

before
It was unclear to users that the row could expand because the chevron was placed far from the text. Key actions were hidden inside, making the process more complicated and slower.

before
It was unclear to users that the row could expand because the chevron was placed far from the text. Key actions were hidden inside, making the process more complicated and slower.

before
It was unclear to users that the row could expand because the chevron was placed far from the text. Key actions were hidden inside, making the process more complicated and slower.

before
It was unclear to users that the row could expand because the chevron was placed far from the text. Key actions were hidden inside, making the process more complicated and slower.

after
The link to the role list is now placed next to the users, making it easier to find. Each role shows the number of users and its type (standard or individual). Actions are grouped in a convenient kebab menu.

after
The link to the role list is now placed next to the users, making it easier to find. Each role shows the number of users and its type (standard or individual). Actions are grouped in a convenient kebab menu.

after
The link to the role list is now placed next to the users, making it easier to find. Each role shows the number of users and its type (standard or individual). Actions are grouped in a convenient kebab menu.

after
The link to the role list is now placed next to the users, making it easier to find. Each role shows the number of users and its type (standard or individual). Actions are grouped in a convenient kebab menu.

after
The link to the role list is now placed next to the users, making it easier to find. Each role shows the number of users and its type (standard or individual). Actions are grouped in a convenient kebab menu.

after
The link to the role list is now placed next to the users, making it easier to find. Each role shows the number of users and its type (standard or individual). Actions are grouped in a convenient kebab menu.

role page
Clear role overview and streamlined management
The page provides detailed information about the role, its permissions, and current status, while also offering efficient tools for access management.
role page
Clear role overview and streamlined management
The page provides detailed information about the role, its permissions, and current status, while also offering efficient tools for access management.
role page
Clear role overview and streamlined management
The page provides detailed information about the role, its permissions, and current status, while also offering efficient tools for access management.
role page
Clear role overview and streamlined management
The page provides detailed information about the role, its permissions, and current status, while also offering efficient tools for access management.
role page
Clear role overview and streamlined management
The page provides detailed information about the role, its permissions, and current status, while also offering efficient tools for access management.
role page
Clear role overview and streamlined management
The page provides detailed information about the role, its permissions, and current status, while also offering efficient tools for access management.
before
The permissions block and chevrons confused users. It was difficult to understand how elements expanded and how the structure was organized. This led to frustration and made managing role permissions inefficient

before
The permissions block and chevrons confused users. It was difficult to understand how elements expanded and how the structure was organized. This led to frustration and made managing role permissions inefficient

before
The permissions block and chevrons confused users. It was difficult to understand how elements expanded and how the structure was organized. This led to frustration and made managing role permissions inefficient

before
The permissions block and chevrons confused users. It was difficult to understand how elements expanded and how the structure was organized. This led to frustration and made managing role permissions inefficient

before
The permissions block and chevrons confused users. It was difficult to understand how elements expanded and how the structure was organized. This led to frustration and made managing role permissions inefficient

before
The permissions block and chevrons confused users. It was difficult to understand how elements expanded and how the structure was organized. This led to frustration and made managing role permissions inefficient

after
The updated roles page showed an improvement in the Time to Goal metric. Permissions are grouped more clearly, key actions are easy to spot, and navigation is more intuitive. As a result, users manage roles faster and make fewer mistakes

after
The updated roles page showed an improvement in the Time to Goal metric. Permissions are grouped more clearly, key actions are easy to spot, and navigation is more intuitive. As a result, users manage roles faster and make fewer mistakes

after
The updated roles page showed an improvement in the Time to Goal metric. Permissions are grouped more clearly, key actions are easy to spot, and navigation is more intuitive. As a result, users manage roles faster and make fewer mistakes

after
The updated roles page showed an improvement in the Time to Goal metric. Permissions are grouped more clearly, key actions are easy to spot, and navigation is more intuitive. As a result, users manage roles faster and make fewer mistakes

after
The updated roles page showed an improvement in the Time to Goal metric. Permissions are grouped more clearly, key actions are easy to spot, and navigation is more intuitive. As a result, users manage roles faster and make fewer mistakes

after
The updated roles page showed an improvement in the Time to Goal metric. Permissions are grouped more clearly, key actions are easy to spot, and navigation is more intuitive. As a result, users manage roles faster and make fewer mistakes

mobile
Designed to be intuitive and convenient on any device
Our project is fully optimized for mobile devices, designed to be intuitive and convenient on any device. The interface adjusts seamlessly to different screen sizes, ensuring easy navigation and readability. With responsive features, users can access all functionalities on the go without compromise
mobile
Designed to be intuitive and convenient on any device
Our project is fully optimized for mobile devices, designed to be intuitive and convenient on any device. The interface adjusts seamlessly to different screen sizes, ensuring easy navigation and readability. With responsive features, users can access all functionalities on the go without compromise
mobile
Designed to be intuitive and convenient on any device
Our project is fully optimized for mobile devices, designed to be intuitive and convenient on any device. The interface adjusts seamlessly to different screen sizes, ensuring easy navigation and readability. With responsive features, users can access all functionalities on the go without compromise
mobile
Designed to be intuitive and convenient on any device
Our project is fully optimized for mobile devices, designed to be intuitive and convenient on any device. The interface adjusts seamlessly to different screen sizes, ensuring easy navigation and readability. With responsive features, users can access all functionalities on the go without compromise
mobile
Designed to be intuitive and convenient on any device
Our project is fully optimized for mobile devices, designed to be intuitive and convenient on any device. The interface adjusts seamlessly to different screen sizes, ensuring easy navigation and readability. With responsive features, users can access all functionalities on the go without compromise
mobile
Designed to be intuitive and convenient on any device
Our project is fully optimized for mobile devices, designed to be intuitive and convenient on any device. The interface adjusts seamlessly to different screen sizes, ensuring easy navigation and readability. With responsive features, users can access all functionalities on the go without compromise






























Impact
Results and сonclusions
The “Users and Roles” project brought significant improvements to the interface and functionality, transforming the way users manage roles and permissions. By addressing key usability issues and optimizing workflows, we achieved the following:
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth
22,4%
increase in key product metrics
17%
improved role creation efficiency
11%
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project highlights the importance of thoughtful design in simplifying workflows and improving usability. By conducting thorough research and actively listening to users, we addressed their needs and achieved results that drive business growth and enhance customer satisfaction.
Impact
Results and сonclusions
The “Users and Roles” project brought significant improvements to the interface and functionality, transforming the way users manage roles and permissions. By addressing key usability issues and optimizing workflows, we achieved the following:
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth
22,4%
increase in key product metrics
17%
improved role creation efficiency
11%
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project highlights the importance of thoughtful design in simplifying workflows and improving usability. By conducting thorough research and actively listening to users, we addressed their needs and achieved results that drive business growth and enhance customer satisfaction.
Impact
Results and сonclusions
The “Users and Roles” project brought significant improvements to the interface and functionality, transforming the way users manage roles and permissions. By addressing key usability issues and optimizing workflows, we achieved the following:
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth
22,4%
increase in key product metrics
17%
improved role creation efficiency
11%
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project highlights the importance of thoughtful design in simplifying workflows and improving usability. By conducting thorough research and actively listening to users, we addressed their needs and achieved results that drive business growth and enhance customer satisfaction.
Impact
Results and сonclusions
The “Users and Roles” project brought significant improvements to the interface and functionality, transforming the way users manage roles and permissions. By addressing key usability issues and optimizing workflows, we achieved the following:
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth
22,4%
increase in key product metrics
17%
improved role creation efficiency
11%
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project highlights the importance of thoughtful design in simplifying workflows and improving usability. By conducting thorough research and actively listening to users, we addressed their needs and achieved results that drive business growth and enhance customer satisfaction.
Impact
Results and сonclusions
The “Users and Roles” project brought significant improvements to the interface and functionality, transforming the way users manage roles and permissions. By addressing key usability issues and optimizing workflows, we achieved the following:
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth
22,4%
increase in key product metrics
17%
improved role creation efficiency
11%
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project highlights the importance of thoughtful design in simplifying workflows and improving usability. By conducting thorough research and actively listening to users, we addressed their needs and achieved results that drive business growth and enhance customer satisfaction.
Impact
Results and сonclusions
The “Users and Roles” project brought significant improvements to the interface and functionality, transforming the way users manage roles and permissions. By addressing key usability issues and optimizing workflows, we achieved the following:
VOC (from 4.3 to 4.86 out of 5)
4,86
MAU Growth
22,4%
increase in key product metrics
17%
improved role creation efficiency
11%
– VOC (from 4.3 to 4.79 out of 5) – MAU (increased by 22.4% during the period 2023-2024) – Key product metrics increased on average by 17% – Role creation and configuration (increased by 41% and 19%) – Account visibility changes (new functionality) – Share of new customers (from 15% to 31%)
This project highlights the importance of thoughtful design in simplifying workflows and improving usability. By conducting thorough research and actively listening to users, we addressed their needs and achieved results that drive business growth and enhance customer satisfaction.